Job Description

Job Title: Head - Sales, Marketing, Liaisoning, Legal & CRM

Department:

Business Operations

Reporting To:

Managing Director

Location:

Sithalapakkam, Chennai (On-site)

Job Type:

Full-time

Position Overview

The

Head - Sales, Marketing, Liaisoning, Legal & CRM

is responsible for overseeing the complete real estate business cycle -- from project approvals to customer handover. This role requires a strategic leader with strong multi-departmental coordination, business acumen, and legal awareness to ensure smooth project execution and sales success.

Key Responsibilities

1. Sales Management

Lead and manage the entire sales team to achieve monthly and annual sales targets. Develop and implement sales strategies to maximize revenue and optimize pricing. Manage customer site visits, negotiations, booking processes, and closure. Coordinate with financial institutions for home loan tie-ups and faster approvals. Review sales funnel reports and conversion ratios regularly.

2. Marketing & Branding

Plan and execute digital and offline marketing campaigns for lead generation. Oversee branding, creative design, print materials, hoardings, and social media presence. Coordinate with external marketing agencies, designers, and digital teams. Track campaign performance and ensure cost-effective lead generation. Organize events, roadshows, and promotional activities to enhance brand reach.

3. Liaisoning & Approvals

Coordinate with government departments, CMDA, DTCP, TNRERA, and local bodies for approvals and compliance. Manage documentation and follow-up for project sanctions, layouts, and NOCs. Maintain strong relationships with regulatory authorities, revenue, and planning departments. Keep management informed about all statutory and legal updates affecting the projects.

4. Legal Coordination

Liaise with legal advisors for title verification, development agreements, MoUs, and sale deeds. Ensure all project documents are legally compliant and properly executed. Oversee due diligence, registration processes, and customer documentation. Coordinate resolution of any legal disputes related to land, buyers, or third parties.

5. CRM & Customer Relations

Supervise the CRM team for post-sale customer support, payment follow-ups, and document handovers. Maintain a high level of customer satisfaction through prompt communication and issue resolution. Monitor pending customer documentation, loan coordination, and registration scheduling. Track customer feedback and propose process improvements.

6. Strategic & Administrative

Collaborate with senior management on business strategy, budgeting, and project planning. Create process manuals and standard operating procedures for all departments. Conduct regular review meetings and performance evaluations of departmental teams. Ensure cross-functional coordination among Sales, Marketing, CRM, Legal, and Liaison departments.

Skills & Competencies

Strong leadership and team management skills. Deep understanding of real estate laws, marketing trends, and sales operations. Excellent communication, negotiation, and presentation skills. Strategic thinker with attention to operational detail. Proficiency in CRM software, MS Office, and real estate ERP systems.

Educational Qualification

Bachelor's Degree in Business Administration / Law / Civil Engineering / Marketing. MBA or Postgraduate Diploma in Real Estate, Marketing, or Management preferred.

Experience

Minimum

10-15 years of experience

in real estate sales, marketing, or project management. Must have exposure to

approvals, documentation, and customer management

.

Compensation

Salary: ?80,000 - ?1,50,000 per month (based on experience and performance). Incentives and performance bonuses as per company policy.
Job Type: Full-time

Pay: ?80,000.00 - ?100,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Provident Fund
Work Location: In person