Job Description

Job Summary
We are hiring for Head - Performance Marketing,
With a successful track record to drive revenue, user acquisition, and brand awareness.
Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve
business objectives.
Who shall have an expertise in digital marketing analytics that can support effective
campaign targeting and performance measurement.
Should be able play a pivotal role in driving customer acquisition, increasing conversion
rates, and maximizing marketing efficiency.
Job Responsibilities
Develop (through the content & Advertising team) and oversee overall performance
marketing strategy
Create and manage Google Ad campaigns. (SEM)
Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
Ensure top organic search ranking positions (SEO)
Regularly review and optimise all advertising campaigns for positive ROAS
Manage paid listings on third party websites and media partners
Develop and oversee email marketing and marketing automation strategy
Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip
campaigns, loyalty campaigns, etc.)
Manage Google Analytics to track and measure all marketing campaigns
Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog)
and recommend optimisation action plans to sales and marketing teams
Conduct regular conversion rate optimisation audits and execute A/B tests, user
testing/feedback to improve conversion rates across the brands digital channels and assets
Qualification
In-depth knowledge of web analytics, Google Adwords, Facebook Marketing
Leadership skills with the ability to set and prioritize goals
Analytical mind
Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the
likes.
Proficient in spoken and written English
Strong proven track record for managing millions in ad spend
Email marketing platforms
Self-driven
Degree in Marketing communications or equivalen
About the Company
The Ayurveda Experience is Americas largest online Ayurvedic house of brands that
markets natural, herbal skincare, bodycare, haircare products and wellness
supplements. Advanced in 4 continents and having spread its wings in about 26+
countries, with over 1.75 million customers from the US, UK, Canada, Australia, New
Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star
reviews.
https://transformative.in/