Job Description

Head of Performance Marketing - B2C (US Market)
Location: Mohali / Chandigarh (On-site)
Department: Marketing
Employment Type: Full-time
Shift: U.S. Pacific Hours (Night Shift in India)
About Us
We are a fast-growing US Solar & Energy solutions provider, transforming how homeowners adopt clean energy. Our marketing engine is the core revenue generator -- and we are looking for a proven Performance Marketing Leader to take it to the next level.
This role will directly own US-market customer acquisition and scale profitable growth across paid media, funnel optimization, and data-driven decision-making.
Role Overview
As the Head of Performance Marketing - B2C, you will be responsible for turning marketing into a predictable, scalable revenue engine. You will define strategy, lead execution, build a high-performance team, and drive measurable growth across Meta, Google, and additional US acquisition channels.
This role works closely with US Sales leadership and the Founder to ensure the highest quality solar leads that convert into appointments and revenue.
Requirements
Requirements

• 10+ years of experience in digital/performance marketing with proven lead generation outcomes.
• 5-8+ years of B2C marketing experience -- preferably in high-velocity consumer acquisition.
• Mandatory: Proven success executing US Market performance campaigns.
• Demonstrated ownership of large monthly media budgets with strong ROI delivery.
• Hands-on expertise with Meta Ads, Google Ads, Google Analytics, CRMs, and Landing Page builders.
• Experience in startup or hyper-growth environments where rapid experimentation is critical.
• Strong analytical mindset with proficiency in funnel metrics (CAC, CPS, LTV, cohorts, unit economics).
• Excellent communication, stakeholder alignment, and leadership collaboration with US teams.
• Strategic thinker with execution excellence -- bias toward speed, experimentation, & accountability.
• Comfortable working U.S. Pacific Hours (Night Shift in India).

Key Responsibilities
Strategy & Leadership

• Own performance marketing strategy aligned with US revenue targets and CAC/LTV goals.
• Plan channel mix, budgets, pacing, and performance KPIs (CPL, CPS, CAC, ROI).
• Build & lead a team across media buying, content, creative, analytics, and marketing ops.

Performance Marketing Execution

• Execute and optimize Meta, Google Ads & high-velocity US lead generation campaigns.
• Launch new channels such as YouTube, TikTok, Programmatic, and Affiliate partnerships.
• Design & scale full-funnel performance from ad ? landing page ? booked appointment.

Funnel Optimization

• Improve conversion rates via CRO, A/B testing, remarketing, and sales feedback loops.
• Manage tracking, attribution, and reporting across CRM + analytics platforms.
• Ensure real-time insight into spend efficiency and unit economics.

Brand Presence & Creative

• Oversee website performance, landing pages, UX, and brand messaging.
• Drive creative development for ads, videos, and customer-facing assets.
• Manage agency/vendor relationships while keeping core strategy in-house.

Execution Excellence

• Create playbooks, SOPs, dashboards, and scalable processes for reliable growth.
• Collaborate closely with US sales to refine targeting and improve lead quality.

Benefits
Benefits

• Competitive Compensation - Attractive salary package with performance-based incentives.
• Global Exposure - Direct collaboration with U.S. leadership and cross-border teams.
• Career Growth - Clear progression path toward senior leadership roles in a fast-scaling company.
• Impact-Driven Work - Be part of the renewable energy sector and contribute to sustainability.
• Professional Development - Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
• Collaborative Culture - Work with driven, talented peers in an inclusive and supportive environment.
• Work Stability & Vision - Join a company with strong long-term growth plans and a mission-driven culture.
• Leadership Autonomy - Freedom to design and execute operations strategies, with the trust of global leadership.
• Recognition & Rewards - Regular acknowledgment for high performance and impact delivered.

Skills Required