Job Description

Head of Online (Performance Marketing & CRM) - 8+ years - Gurgaon
An excellent opportunity for an experienced digital marketing leader to join as Head of Online (Performance Marketing & CRM) in a leading consumer brand. The role focuses on driving lead generation, engagement, and reactivation through data-driven digital campaigns and CRM initiatives. Ideal for candidates with 8+ years of experience in B2C performance marketing, team leadership, and growth strategy, with a strong track record of optimizing ROI and scaling digital marketing operations.
Location - Gurgaon
Your Future Employer - A rapidly growing organization in the renewable energy and sustainability domain.
Responsibilities - * Leading performance marketing and CRM initiatives across digital channels to drive lead generation, reactivation, and customer engagement.

• Developing and executing data-driven strategies to optimize ROI, reduce CPA, and maximize conversions across Google, Meta, and affiliate platforms.
• Building and mentoring a high-performing marketing team, fostering a culture of experimentation, collaboration, and continuous improvement.
• Managing marketing budgets and analysing campaign performance to identify trends, measure effectiveness, and derive actionable insights.
• Collaborating with cross-functional teams (content, design, sales) to create impactful campaigns, enhance audience targeting, and improve the overall marketing funnel.

Requirements - * 8+ years of experience in performance marketing, CRM, and digital growth.

• Expertise in Google Ads, Meta, and affiliate campaign management.
• Strong analytical skills with experience in tracking, A/B testing, and CRO.
• Proven ability to build and lead high-performing marketing teams.
• Strategic thinker with excellent communication and leadership skills.

What is in it for you - * Opportunity to lead and shape the digital growth engine of one of India's fastest-growing clean energy brands.

• Work in a high-impact, data-driven environment with autonomy to experiment and innovate.
• Be part of a mission-driven team driving India's transition to sustainable home energy.

Reach us - If you think this role is aligned with your career, kindly write to us with your updated CV at Subham.ahuja@crescendogroup.in for a confidential discussion.
Disclaimer - Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging, memorable job search and leadership hiring experience. Crescendo Global does not discriminate on any basis and ensures equal opportunity for all applicants.
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Profile Keywords - Performance Marketing, CRM, Digital Marketing, Lead Generation, Reactivation, Google Ads, Meta Ads, Paid Media, ROI Optimization, Conversion Rate Optimization, A/B Testing, Growth Marketing, Data Analytics, Team Leadership, Customer Retention, D2C Marketing, B2C Growth, Marketing Strategy, Budget Management, Campaign Optimization.

Skills Required