Job Description

: Head of Marketing - Travel & Tourism

Reporting To: CEO

Location: HO ( Malad)

Role Summary:

The Head of Marketing will lead Etrav's end-to-end marketing function, driving brand leadership, demand generation, customer acquisition, and revenue growth across domestic and international travel markets.

This role requires a senior marketing leader with strong exposure to the travel ecosystem, capable of balancing long-term brand building with performance-driven growth strategies.

Experience:-

12-15 years of progressive marketing experience

6-8 years in senior leadership roles (Head / AVP / GM - Marketing)

Mandatory experience in Travel, Tourism, Hospitality, OTA, Travel Tech, or Destination Marketing

Proven track record of scaling brands and driving revenue-led growth

Experience managing multi-channel, multi-market marketing programs

Key Performance Indicators (KPIs):

Growth & Revenue

Marketing-attributed revenue & YoY growth Customer Acquisition Cost (CAC) vs benchmarks Return on Marketing Investment (ROMI) Booking conversion rate (lead ? booking) Market penetration in priority destinations

Brand Metrics

Brand awareness, recall, and preference scores Share of voice vs competitors PR reach, sentiment, and quality Social engagement & community growth

Digital & Performance

Website & app traffic quality Paid media ROAS Organic traffic growth & SEO rankings Funnel drop-off and conversion improvement

Customer Metrics

Repeat booking rate Customer Lifetime Value (CLV) Retention and loyalty program performance CRM engagement & reactivation rates

Operational & Team Metrics

Budget efficiency and utilization Campaign delivery timelines Team performance, capability building, and retention Agency effectiveness and cost optimization

Core Competencies

Strategic thinking with strong execution capability Deep understanding of travel consumer behaviour & seasonality Data-driven decision making and analytics orientation o Strong leadership, stakeholder influence, and communication skills Ability to operate in fast-paced, high-growth environments

Education

MBA / PGDM in Marketing or Strategy (preferred) Bachelor's degree
Job Types: Full-time, Permanent

Pay: ₹2,000,000.00 - ₹2,400,000.00 per year

Benefits:

Cell phone reimbursement Health insurance Life insurance Paid sick time Paid time off Provident Fund
Application Question(s):

Are you Immediate joinner ?
Education:

Bachelor's (Required)
Experience:

senior leadership roles: 6 years (Required)
Location:

Malad, Mumbai, Maharashtra (Required)
Work Location: In person