Job Description

We, Biotastic Health Systems (Ice Code Recovery), offer innovative cold therapy solutions and red light therapy panels to enhance wellness. We are transitioning to Biotastic and introducing saunas for relaxation and rejuvenation. Located in Chennai, India, we are focused on providing next-level wellness experiences.

Seniority: Mid to Senior Level (5-8 years experience)

To lead Biotastic's content and brand marketing efforts with a clear focus on organic growth, SEO dominance, and authority building in the wellness and biohacking space. This role is designed for a creative yet performance-driven leader who can scale content systems across platforms and turn the Biotastic brand into a cultural and category-defining presence.

RESPONSIBILITIES:

Content Strategy & Execution:

Build and manage a consistent brand voice across all platforms (Instagram, YouTube, Blog, WhatsApp, Email). Create a monthly content calendar mapped to brand pillars: wellness, recovery, longevity, lifestyle, etc. Guide the creation of content formats: reels, carousels, newsletters, short-form videos, infographics, and memes. Collaborate with in-house videographers, designers, and editors to execute content assets.

SEO & Website Content:

Own and manage the blog strategy -- build keyword banks and topical clusters and execute long-form articles. Optimize all website pages, product pages, and landing pages for SEO best practices. Coordinate with external SEO consultants (if needed) and manage tools like Google Search Console, Ahrefs, etc. Regularly monitor traffic growth, bounce rates, and keyword rankings -- adjust strategy accordingly.

Social Media Growth:

Grow the Biotastic presence on platforms like Instagram, LinkedIn, and YouTube Shorts using platform-native content. Oversee brand storytelling via reels, product walk-throughs, behind-the-scenes, educational breakdowns, and community features. Launch series-based content to build ongoing engagement (e.g., Transformation Stories, Rituals of the Week, Product Deep Dives).

Content System Building:

Set up a repurposing engine: one long-form piece ? multiple shorts, quotes, stories, and carousels. Build a Notion-based content database with all raw and edited assets, captions, hashtags, and publishing timelines. Standardize workflows with the creative team -- ideation ? scripting ? production ? approval ? posting.

Brand Collabs & Influencer Amplification:

Create structured content briefs for influencers and partners to align with the Biotastic content tone. Ensure all collaborations (events, shoutouts, UGC) are maximized for repurposing and storytelling.

Analytics & Iteration:

Track and report the performance of each content format weekly (reach, saves, shares, and watch time). Identify what content is working and double down with fresh variants. Stay updated with trends and evolve formats using tools like ChatGPT, CapCut, Notion AI, and Canva.

SUCCESS METRICS:

Weekly content output across all platforms Blog traffic and keyword rankings (SEO growth) Instagram reach, saves, and follower growth YouTube Shorts & Reels engagement (avg. views, shares) Consistency and quality of the content publishing pipeline Increased number of collaborations leading to high-performing content

REQUIREMENTS:

5+ years in content marketing, social media, or SEO-based brand building Prior experience in wellness, lifestyle, or D2C product marketing is preferred Has built and scaled a social media presence or blog from scratch. Strong sense of brand storytelling, copywriting, and visual aesthetics SEO research tools (Ahrefs, SEMrush, Google Keyword Planner) Proficiency in Notion, Canva, Google Sheets, and ChatGPT for planning and execution Experience in directing or collaborating with editors, videographers, and graphic designers. Obsessive about content quality and cultural trends Highly organized and able to manage content teams and workflows Passion for wellness, personal growth, and futuristic health trends

WHY JOIN US?

Be part of a bold mission to build the #1 Biohacking Brand in India Build a content system that educates, inspires, and defines a new category Work directly with the founder and visionary leadership team High creative freedom + opportunity to lead a fast-scaling brand movement.
Job Type: Full-time

Pay: From ?60,000.00 per month

Benefits:

Paid time off
Schedule:

Day shift Weekend availability
Application Question(s):

Will you be able to show us one of your prominent works during interview?
Education:

Bachelor's (Required)
Experience:

SEO tools: 1 year (Required)
Work Location: In person

Expected Start Date: 01/07/2025