Job Description

About Musicland 2026

Musicland 2026 is set to be India's most electrifying music festival a cultural explosion of sound, lights, and experiences. Featuring global headliners, top Indian artists, and immersive stage productions, Musicland 2026 aims to redefine live entertainment and become the heartbeat of youth culture in India.

We are seeking a

strategic, creative, and hands-on Marketing Head

to lead the festival's full-scale marketing, communication, and audience acquisition strategy.

Key Responsibilities

Develop & Execute the Marketing Strategy

for Musicland 2026 from pre-launch buzz to post-event engagement. Oversee

brand positioning, media planning, social media, influencer tie-ups, PR, and digital campaigns

across all platforms. Design a powerful

go-to-market plan

that builds hype, drives ticket sales, and maximizes audience engagement. Lead

content creation, storytelling, and visual branding

in collaboration with creative and production teams. Drive partnerships with

digital platforms, OTTs, radio, media houses, and youth brands

for cross-promotions. Manage

marketing budgets, performance metrics, and campaign analytics

to ensure high ROI. Supervise on-ground branding, experiential zones, and brand activations during the event. Coordinate closely with Sponsorship, PR, and Artist Management teams for unified brand communication. Lead a team of digital marketers, designers, and agency partners to execute large-scale campaigns.

Requirements

4-6 years of experience in

event marketing, entertainment, youth marketing, or brand management

. Strong knowledge of

digital and performance marketing

, social media trends, and audience engagement tactics. Proven success in

driving ticket sales, audience growth, or large-scale brand campaigns

. Excellent leadership, communication, and creative strategy skills. Experience managing teams, agencies, and large marketing budgets. Passion for

music, pop culture, and live events

is a must.

Perks

Be the marketing mind behind India's biggest live music experience. Work with top artists, global brands, and creative collaborators. Freedom to innovate, experiment, and create viral campaigns. Festival access, industry networking, and a high-energy creative environment.

Compensation

Competitive salary + performance-based incentives

Qualifications

MBA or Degree in Marketing, Event Management or related field
Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person