Minimum 5 years in a senior marketing leadership role (preferably in the education sector)
Immediate Joiner Preferred
About HKBK Group of Institutions:
HKBK Group of Institutions, established in Bangalore, is a leading center for higher education offering programs across Engineering, Management, Commerce, and Allied disciplines. With a mission to create globally competent graduates, HKBK focuses on academic excellence, industry integration, and holistic student development. The institution is recognized for its strong placement records, innovative teaching methods, and growing brand presence across India.
Core Responsibilities
Strategic Marketing & Admissions Promotion
Design, develop, and execute comprehensive marketing and branding strategies to enhance HKBK's visibility, reputation, and student admissions.
Plan and implement integrated marketing campaigns across digital, print, and outdoor media to achieve admission targets.
Develop lead-generation strategies through SEO, SEM, email marketing, and social media outreach.
Collaborate with admission teams to track conversion metrics and optimize campaign effectiveness.
Drive admission roadshows, education fairs, and school/college outreach programs across regions.
Plan and execute targeted campaigns highlighting academic excellence, placements, and student success stories.
Branding & Corporate Communications
Build a strong institutional brand identity through consistent messaging, storytelling, and design language.
Oversee the creation of marketing collateral, brochures, videos, advertisements, and promotional materials.
Collaborate with media agencies, photographers, designers, and vendors to deliver professional marketing outputs.
Ensure consistent representation of HKBK's values, culture, and vision across all communications.
Digital Marketing & Social Media
Manage all official social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube) with engaging and relevant content.
Plan and execute performance-based digital ad campaigns for lead generation and brand awareness.
Track analytics and KPIs to evaluate the effectiveness of online campaigns and continuously optimize performance.
Enhance website content, design, and SEO for improved digital visibility and user experience.
Public Relations & External Engagement
Develop and execute PR strategies aligned with institutional goals and brand positioning.
Maintain relationships with media outlets, influencers, education consultants, and event partners.
Draft impactful press releases, success stories, and media communications.
Represent HKBK at education fairs, corporate forums, and public events to strengthen brand presence.
Collaboration for Placements & Institutional Growth
Work closely with the Training & Placement Cell to promote HKBK's placement achievements and corporate collaborations.
Showcase placement highlights, alumni success, and industry tie-ups across marketing campaigns.
Support institution-wide initiatives including conferences, seminars, and brand partnerships.
What We're Looking For
Bachelor's or Master's degree in
Marketing, Communications, Business Administration
, or a related field.
Minimum
5 years of experience
in institutional marketing or branding leadership roles.
Proven expertise in
digital marketing, admissions campaigns, branding, PR, and lead generation.
Strong communication, storytelling, and interpersonal skills with an ability to represent the institution professionally.
Hands-on experience in
education marketing
(preferably MBA, Engineering, or professional colleges).
Ability to
travel extensively
for marketing campaigns, school visits, and promotional events.
Flexible, target-oriented, and capable of handling multiple projects in a dynamic environment.
Experience managing vendor partnerships, media buying, and creative campaigns.
Why Join HKBK?
Opportunity to lead marketing and admissions initiatives at one of Bangalore's reputed education groups.
Direct impact on institutional growth, placements, and branding outcomes.
A collaborative environment that values creativity, innovation, and performance.
Leadership visibility and creative freedom to shape HKBK's public image.
Competitive salary and travel allowances for field-based marketing.
How to Apply
Send your resume to
careers1@hkbk.edu.in
Contact:
+91 96112 19838
for more information. (Immediate joiners will be given preference.)
Job Type: Full-time
Pay: From ?800,000.00 per year
Benefits:
Health insurance
Work Location: In person
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.