Job Description

Job Title: Head of Marketing
Department: Commercial Division
Location: Indore (On-site)
Experience: 7-10+ Years
Company: Robro Systems
Website:
About Robro Systems
Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control.
At Robro, we are driven by Vision, Intelligence, and Control.
Role Overview
The Head of Marketing will lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.
The candidate should have a strong background in B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.
Key Responsibilities
Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.
Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.
Brand & Positioning
Define, enhance, and maintain Robro's brand identity, ensuring consistent communication across all channels.
Strengthen Robro's positioning as an industry leader in AI-based inspection and automation solutions.
Demand Generation & Lead Nurturing
Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.
Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
Content & Communication
Oversee creation of high-quality marketing content--case studies, whitepapers, videos, presentations, and press releases--tailored for industrial B2B audiences.
Events & Partnerships
Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
Market Research & Competitive Insights
Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.
Use insights to guide strategy and product messaging.
Performance & Analytics
Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).
Present data-driven insights and improvement plans to leadership.
Cross-Functional Collaboration
Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.
Budget & Vendor Management
Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.
Requirements
Requirements
Must-Haves

• Bachelor's degree in Marketing, Business Administration, or Engineering; MBA preferred.

• 7-10+ years of experience in industrial B2B marketing, with at least 3 years in a senior or leadership role.

• Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.

• Strong command of marketing tools -- CRM, marketing automation platforms, analytics tools, and content management systems.

• Excellent communication, leadership, and presentation skills.

• Strategic mindset with strong analytical and execution capabilities.

• Ability to travel as needed for events, exhibitions, and customer visits.

Preferred

• Experience working in a scale-up or fast-growing technology company.

• Demonstrated ability to build marketing infrastructure and teams from the ground up.

Key Skills

• Marketing Strategy & Leadership

• Digital Marketing & Lead Generation

• Brand Building & Corporate Communication

• Content Marketing & PR

• Market Research & Competitive Analysis

• Campaign Analytics & ROI Measurement

• Cross-functional Collaboration

• CRM & Marketing Automation Tools

Skills Required