Job Description

Build and lead the end-to-end marketing engine for our toys brand,

Juny

--owning brand strategy, offline retail presence, digital performance marketing, and campaign execution to drive awareness, sales, and profitable growth. This role partners closely with management to set quarterly/annual plans, budgets, and ROI targets, and then delivers through a blend of in-house team, agencies, and channel partners.

Key ResponsibilitiesA) Strategy, Planning & Governance

Create the annual/quarterly marketing plan and calendar (brand, product launches, retail, performance), linked to revenue targets.

Own the marketing budget; prepare monthly budget vs. expected ROI, present to management, and adjust based on performance.

Define brand positioning, architecture, and messaging for product lines and age groups; ensure consistency across channels.

Build the marketing operating model (in-house vs agency mix), KPIs, dashboards, and review

B) Offline Marketing & Retail Enablement

Drive product placement on shelves at toy stores, modern trade, and key retail chains; create planograms and shelf strategies.

Lead packaging development (structure, graphics, unboxing, compliance marks); run cost-quality A/Bs with vendors.

Own retail visibility: POSM, display units, end-caps, standees; trade promos and sell-out activations.

Coordinate with Sales/GT for distributor/dealer rollouts and retail training.

Job Type: Full-time

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person