Job Description

Location:

Ahmedabad Office

Work Schedule:

Monday to Friday, 9:00 AM to 6:00 PM- Saturday Work from home

Atleast 2 years experience in study abroad industry is a must

Key Roles and Responsibilities

1.

Lead Generation

Drive targeted campaigns to generate a minimum of

1,000 leads per month

with at least

60% lead quality

. Collaborate with the sales team to ensure smooth lead transfer and conversion tracking. Regularly evaluate and optimize lead generation channels (Google, Meta, LinkedIn, etc.).
2.

Digital Strategy & Execution

Plan, implement, and manage all digital marketing campaigns including SEO, SEM, social media, email, and performance marketing. Ensure brand visibility and positioning across platforms.
3.

Brand Management

Maintain consistent brand messaging across all platforms (website, social media, email, offline). Lead content planning for promotions, campaigns, events, and brand partnerships.
4.

Online Presence & Content Oversight

Oversee all content that goes online -- posts, videos, reels, blogs, newsletters, and website updates. Coordinate with graphic designers, content creators, and video editors to ensure brand consistency.
5.

Analytics & Reporting

Track and report campaign ROI, CPL (Cost per Lead), and other key metrics. Use tools like Google Analytics, Meta Insights, and CRM dashboards to analyze traffic, engagement, and conversions.
6.

Website & SEO Management

Monitor website performance, page speed, bounce rate, and visitor behavior. Coordinate with developers/designers to improve SEO, mobile responsiveness, and user experience.
7.

Social Media Management

Grow and manage Instagram, Facebook, LinkedIn, and YouTube presence. Increase followers, engagement rate, and reach organically and through paid efforts.
8.

Ad Budgeting & ROI

Prepare monthly and quarterly ad budgets for different platforms. Track performance and make data-driven decisions to maximize return on ad spend (ROAS).
9.

Team Leadership

Manage and guide the in-house marketing team -- content writers, graphic designers, interns, and freelancers. Delegate tasks, conduct performance reviews, and build team efficiency.
10.

Campaign Planning & Execution

Plan and launch campaign calendars around admissions, seminars, events, webinars, and global education seasons. Align campaign strategy with internal teams (sales, operations, academics).
Job Type: Full-time

Pay: Up to ?80,000.00 per month

Work Location: In person