Job Description

Job Title:

Head of Marketing (Universities)

Department:

Marketing and Communications

Reports To:

Executive Director / Chairman

Location:

Nagpur, Maharashtra

Position Overview

We are seeking a dynamic and results-driven

Head of Marketing

to lead our offline marketing and branding initiatives across university programs. The ideal candidate will be a strategic thinker with extensive experience in traditional marketing within the education sector, capable of driving student enrolments, strengthening brand visibility, and fostering impactful stakeholder relationships.

Key Responsibilities

Develop and implement integrated offline marketing strategies aligned with institutional growth and admission targets. Drive lead generation through traditional channels such as print, outdoor media, radio, and direct marketing. Enhance brand presence through consistent and high-quality marketing collaterals--brochures, flyers, prospectuses, and campus materials. Plan and manage on-ground events including open houses, admission drives, school outreach programs, seminars, and education expos. Establish strategic partnerships with schools, coaching institutes, community leaders, and local influencers to expand reach and lead generation. Oversee ATL/BTL marketing campaigns across regions ensuring effective communication and brand consistency. Conduct market analysis and field visits to assess campaign impact and identify local opportunities. Lead, mentor, and guide the offline marketing team, while managing vendors and agencies for printing, branding, media, and events. Monitor and optimize marketing budgets to ensure maximum ROI from offline initiatives. Track and report performance metrics across campaigns, including leads, walk-ins, and conversion outcomes.

Key Performance Indicators (KPIs)

Enrolment Growth:

Achieve 30% YoY increase in student enrolments.

Brand Visibility:

Ensure 20% quarterly growth in reach and engagement across traditional channels.

Offline Presence:

Drive 25% increase in walk-ins and event-based leads.

Event Performance:

Deliver a minimum of 200+ attendees per offline event.

Cost Efficiency:

Reduce cost per acquisition (CPA) by 15% annually.

Customer Satisfaction:

Maintain at least 90% satisfaction rate from student and parent feedback post offline engagement.

Qualifications & Experience

Bachelor's or Master's degree in

Marketing, Business Administration, or a related field.

8-12 years

of progressive experience in

offline marketing

, with at least

4 years in a leadership role

within the

education sector.

Proven track record in executing

ATL/BTL campaigns

and managing large-scale event-based marketing. Strong

vendor management

, negotiation, and

team leadership

skills. Excellent

communication

, analytical, and organizational abilities. Demonstrated success in planning and executing high-impact traditional marketing initiatives.

Work Conditions

Full-time

position based in

Nagpur.

Frequent travel

required for events, school visits, and outreach activities.
Job Type: Full-time

Pay: ₹1,500,000.00 - ₹1,800,000.00 per year

Work Location: In person