Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Head of Marketing Communications (Marcom) will be a key member of Apple's Marketing leadership team in India. They will work with key internal teams such as Sales, Retail and Services as well as the Worldwide (WW) Marcom team headquartered in Cupertino, California. This role reports to Apple's Director of Marketing for India.DescriptionLead the Apple India Marcom team, responsible for planning, driving, and executing Apple's India marketing communications across all customer-facing touch points, including advertising, digital / interactive, channel and retail. In this role you will: - Partner closely with WW and local teams, including Product Marketing, Services, Corporate Communications, Sales and WW Marcom, to drive the Marcom strategy for India. - Understand deeply the core business and product challenges/opportunities to identify breakthrough strategies and execution. - Serve as the Marcom lead within the broader India Marketing team, providing strategic and creative leadership in support of the business while protecting and building Apple's brand. - Responsible for the detailed execution and success for all product launches in India. Identify and drive any local Marcom initiatives to address local challenges or opportunities. - Continue to build a strong team, operations and creative culture that consistently produces the world's best marketing communications. - Work with Apple's key channel (indirect) partners to craft and deploy partner-led communications. - Lead our digital efforts for Apple and channel partners, creating thoughtful, compelling solutions on our most meaningful (important) social and e-commerce platforms that are in line with our product and brand strategies. - Partner with WW leadership in Cupertino, representing ongoing business, product, consumers and competitor insights to help inform worldwide strategies and work. - Be a strong voice in WW Marcom leadership meetings, providing a clear point-of-view that can help shape our global strategies and thinking. - Manage a network of agency partners that supplement our in-house capabilities. - Lead our product presentation and customer experience at point of sale across all channels of distribution and ensure brand consistency and the very best customer experience.Minimum Qualifications
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