Job Description

Role: Head of Marketing & Business Development

Experience:

8 to 10 Years

CTC:

upto ?12 LPA

Industry:

Media / OTT / Digital Content

Location:

Chennai

Reporting To:

Executor / Founder / CEO

Growth Path:

Chief Marketing Officer (CMO)

(JD)

We are seeking a senior

Distribution & Marketing leader

to drive audience growth, brand visibility, and revenue outcomes for a fast-growing

OTT media platform

. This role combines

user acquisition, distribution partnerships, brand strategy, and growth marketing

, with a clear pathway to the

CMO position

.

The ideal candidate will have proven experience in

OTT, digital media, consumer internet, or subscription-led businesses

, and the ability to balance

creative storytelling with performance-driven growth

.

DETAILED KEY RESULT AREAS (KRAs)

KRA 1: Growth Strategy & User Acquisition

Objective:

Drive scalable audience growth across platforms

Responsibilities:

Define and execute overall user acquisition and growth strategy Identify and optimize acquisition channels (paid, organic, partnerships) Build and manage acquisition funnels across platforms Collaborate with Tech and Retention teams on growth experiments

KPIs:

Monthly Active Users (MAU) growth rate ?

X% QoQ

Customer Acquisition Cost (CAC) within target benchmarks Channel-wise ROI improvement QoQ Conversion rate from installs/visits to sign-ups ?

industry benchmark

KRA 2: Distribution Partnerships & Platform Growth

Objective:

Expand reach through strategic distribution channels

Responsibilities:

Build partnerships with telcos, OEMs, app stores, aggregators, and platforms Manage app store presence and optimization (ASO) Drive distribution deals that improve reach and visibility Monitor performance of all distribution channels

KPIs:

Number of active distribution partnerships signed % contribution of partnerships to total users App store ranking improvement (category-wise) Cost per acquisition via partnerships ? benchmark

KRA 3: Brand Strategy & Market Positioning

Objective:

Build a strong, differentiated OTT brand

Responsibilities:

Define brand positioning, messaging, and tone of voice Lead brand campaigns across digital and offline channels Ensure brand consistency across content, platforms, and communication Collaborate with Content team on brand-led storytelling

KPIs:

Brand awareness lift (survey / digital metrics) Share of voice across key platforms Brand recall and preference scores Campaign effectiveness score ?

target benchmark

KRA 4: Performance Marketing & Marketing ROI

Objective:

Maximize marketing efficiency and ROI

Responsibilities:

Own and optimize paid marketing budgets and performance Track and improve ROI across all paid campaigns Work with Finance to optimize spend and reduce wastage Drive experimentation and continuous optimization

KPIs:

Marketing ROI ?

target threshold

Cost per Install (CPI) / Cost per Lead (CPL) reduction QoQ Paid campaign conversion rate improvement QoQ Budget utilization efficiency ?

95%

KRA 5: Go-To-Market (GTM) & Content Launches

Objective:

Ensure successful launches of content and features

Responsibilities:

Design and execute GTM strategies for new content launches Coordinate with Content, Tech, and PR teams Drive audience engagement during launches Measure post-launch performance and insights

KPIs:

Launch adoption rate within first 30 days Engagement uplift post launch GTM execution adherence -

100%

Launch ROI vs forecast

KRA 6: Data-Driven Marketing & Insights

Objective:

Enable data-led growth decisions

Responsibilities:

Track user behavior, funnel performance, and campaign data Work closely with analytics and tech teams Translate data into actionable growth strategies Define success metrics for all marketing initiatives

KPIs:

Funnel conversion improvement QoQ Experiment success rate ?

30-40%

Actionable insights adoption by leadership ?

70%

Marketing dashboard accuracy -

100%

KRA 7: Leadership, Team Building & CMO Readiness

Objective:

Build a scalable marketing function

Responsibilities:

Build, mentor, and lead marketing and distribution teams Define team structure, roles, and capabilities Establish processes for scale and governance Prepare to transition into full CMO role

KPIs:

Team productivity and capability score ?

85%

Marketing team attrition ?

industry benchmark

Stakeholder satisfaction score ?

4/5

Leadership readiness assessment ?

target score

Qualifications & Experience

MBA in Marketing / Business or equivalent experience 10-14 years of experience in growth, marketing, or distribution Proven experience in OTT, media, consumer internet, or subscription businesses Strong understanding of performance marketing, branding, and partnerships

Key Skills & Competencies

Growth mindset with strong analytical capability Strategic storytelling and brand leadership Deep understanding of digital acquisition and funnels Ability to work with founders and CXO leadership

Why Join Us?

Opportunity to define growth and brand strategy from the ground up High ownership role with clear path to CMO Exposure to large-scale audience growth challenges
Job Type: Full-time

Pay: Up to ?1,200,000.00 per year

Benefits:

Paid sick time
Work Location: In person