Job Description

Looking for position for one of the institutes of Symbiosis International University i.e. Symbiosis University Hospital & Research Centre, Lavale, Pune

Hospital is 900 beds NABH Accredited, Multi-super Specialty State of the art hospital. Associated with Symbiosis Medical College for Women

Position: Head Marketing / Business Development

Qualification :

Graduate + MBA in Marketing

15-20 years of experience in Sales, Marketing & Business Development, recent 10 Years experience in multi-superspeciality hospital including 5 years of leading position in Corporate setup.

Result oriented. Excellent analytical knowledge, computer savvy

Good oral & written communication, negotiation skills.

Required experience & some of important responsibilities :

1. Revenue Growth & Business Strategy

Develop and execute annual and quarterly sales, Business Development plan & marketing strategies aligned with hospital / Company goals. Drive OPD, IPD, diagnostics, and specialty-wise revenue growth. Ensure achievement of monthly and annual revenue targets. Analyze market trends, competition, and catchment potential. Support pricing strategy, packages, and service positioning.
2. Referral & Doctor Engagement

Build and strengthen relationships with referring doctors, clinics, and nursing homes. Ensure structured doctor coverage and referral tracking. Improve referral conversion and retention. Ensure ethical and compliant referral practices.
3. Corporate, TPA & Government Business

Lead corporate, PSU, MSME, TPA, and insurance empanelment. Manage CGHS, ECHS, ESIC and state, Central health schemes. Negotiate tariffs, renewals, and contracts. Improve utilization and billing realization.
4. Traditional and Digital Marketing & Brand Management

Plan and execute integrated online and offline marketing campaigns. Oversee digital marketing, SEO, SEM, social media, and lead generation. Manage outdoor, print, radio, and local media promotions. Strengthen brand positioning and communication consistency. Optimization of Organization Website
5. Outreach & Community Engagement

Plan health camps, screening programs, and awareness initiatives. Build partnerships with industries, institutions, RWAs, and NGOs. Execute seasonal and specialty-based promotional campaigns.
6. Team Leadership & Performance Management

Lead, mentor, and guide sales, Business development / marketing teams. Define KRAs, KPIs, territory allocation, and activity plans. Monitor productivity, discipline, and reporting. Conduct regular reviews, training, and performance improvement plans.
7. MIS / Analytical Reports

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹125,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person