Job Description

TooshModa

- Contemporary Fashion Brand

About TooshModa

TooshModa is a fast-growing fashion brand blending modern aesthetics with strong digital storytelling. We work at the intersection of fashion, culture, and community, building meaningful relationships with creators, media, and consumers globally.

Role Overview

We are looking for a strategic and creative

Head of Influencer Marketing & PR

to lead our influencer partnerships, celebrity collaborations, and public relations efforts. This role will own brand visibility, cultural relevance, and earned media impact across digital and traditional platforms.

You will be responsible for shaping TooshModa's public image, driving high-impact influencer campaigns, and building long-term relationships with creators, stylists, celebrities, editors, and media houses.

Key ResponsibilitiesInfluencer Marketing

Develop and execute end-to-end influencer strategies (micro, macro, celebrity, and creator-led campaigns) Identify, onboard, and manage long-term influencer and brand ambassador relationships Negotiate contracts, deliverables, and performance metrics Track ROI, engagement, reach, and conversion performance of influencer campaigns Stay ahead of influencer, platform, and cultural trends
Public Relations & Brand Image

Lead PR strategy across fashion, lifestyle, and business media Manage relationships with editors, journalists, stylists, and PR agencies Oversee press releases, media pitches, brand announcements, and crisis communication Secure brand placements, interviews, features, and event coverage Own brand messaging and narrative consistency across all external communications
Celebrity, Events & Collaborations

Drive celebrity placements, red-carpet looks, and stylist relationships Lead PR and influencer strategy for launches, fashion weeks, pop-ups, and brand events Collaborate with creative, marketing, and e-commerce teams for integrated campaigns
Leadership & Strategy

Build and manage influencer/PR budgets Lead and mentor internal team members or agencies Report directly to senior leadership with insights, performance reports, and strategic recommendations
Requirements

6-10+ years of experience in influencer marketing, PR, or communications (fashion/lifestyle preferred) Strong existing network of influencers, media, stylists, and industry stakeholders Proven experience scaling brand visibility through earned media and creator partnerships Excellent negotiation, communication, and relationship management skills Deep understanding of social platforms (Instagram, YouTube, TikTok, emerging channels) Experience managing agencies and cross-functional teams Strong strategic thinking combined with hands-on execution
Preferred Background

Experience working with fashion, beauty, luxury, or DTC brands Exposure to international markets or global influencer campaigns Previous leadership or head-of-function role
What We Offer

Opportunity to shape the public voice of a growing fashion brand High ownership and leadership visibility Creative freedom and fast decision-making culture Competitive compensation with performance-based growth Work with top creators, media, and industry talent
How to Apply

Apply on Indeed with your resume and a brief cover note highlighting:

Notable influencer or PR campaigns you've led Media or creator networks you've worked with.
Job Types: Full-time, Permanent, Contractual / Temporary, Freelance

Pay: ₹10,464.34 - ₹32,516.56 per month

Work Location: Remote