Job Description

Key Responsibilities

Develop, implement, and manage comprehensive

digital marketing strategies

to drive lead generation, user acquisition, and brand awareness. Manage and optimize

performance marketing campaigns

across Google Ads, LinkedIn, Meta, and other relevant platforms. Oversee

content marketing

, including blogs, SEO, email marketing, and social media campaigns to increase engagement and inbound leads. Collaborate with the sales and recruitment teams to align marketing strategies with business objectives. Analyze marketing performance data, generate insights, and present actionable reports to leadership. Manage marketing budgets and ensure efficient ROI-driven spending. Lead and mentor a small marketing team or coordinate with agencies/freelancers to execute campaigns effectively. Drive

employer branding

and

B2B lead generation

initiatives tailored for recruitment and staffing audiences. Stay updated with digital marketing trends, recruitment technology, and competitive strategies.

Requirements

6+ years

of proven experience in

digital marketing

, with at least

2+ years in a managerial or leadership role

. Must have experience working with

startups

, preferably in the

recruitment, staffing, or HR tech

domain. Strong expertise in

SEO, SEM, social media marketing, email campaigns, and content marketing

. Hands-on experience with tools such as

Google Analytics, HubSpot, SEMrush, Meta Business Suite, and LinkedIn Campaign Manager

. Data-driven mindset with excellent analytical and reporting skills. Strong communication, leadership, and project management abilities. Creative thinker with the ability to translate ideas into impactful campaigns.

Preferred Qualifications

Experience in

growth marketing or demand generation

for SaaS or recruitment platforms. Exposure to

B2B marketing

and

performance-based lead generation

. Ability to thrive in a

fast-paced, startup environment

and manage multiple projects simultaneously.

What We Offer

Opportunity to build and scale marketing for a growing HR tech brand. A collaborative, innovative, and fast-moving startup culture. Competitive compensation with performance-based incentives. Professional growth and leadership opportunities.
Job Type: Full-time

Pay: Up to ₹70,218.88 per month

Benefits:

Paid sick time
Work Location: In person