Firebird Institute of Research in Management (with group companies in healthcare and food products)
Compensation:
Best in the industry (commensurate with experience and expertise)
Employment Type:
Full-time, Leadership Role
About Firebird Institute of Research in Management
Firebird Institute of Research in Management is a premier B-School committed to developing industry-ready leaders through innovative teaching, cutting-edge research, and industry collaborations. We nurture a vibrant ecosystem that blends global perspectives with local relevance in business education.
The institute is part of a
diverse business group
with interests in
management education, healthcare, and food products
, offering the Head of Digital Marketing a unique opportunity to drive integrated brand and business growth.
Position Overview
We are seeking a visionary and result-driven
Head of Digital Marketing
to lead and execute our digital presence strategy. While the primary focus will be on enhancing Firebird's visibility as a premier management institute, the role will also extend to managing digital strategies for our
associate organizations in hospital services and food products
.
This is an exciting leadership opportunity for a candidate who can scale brands across multiple domains, blending education, healthcare, and FMCG marketing expertise.
Key ResponsibilitiesStrategic Leadership
Develop and implement a comprehensive
digital marketing strategy
aligned with the institute's and group's brand objectives.
Position Firebird as a
top-choice B-School
in India and beyond, while also building
strong digital visibility for the hospital and food product divisions
.
Lead a digital-first transformation across all marketing channels.
Brand & Content Management
Strengthen brand identity across
education, healthcare, and food product verticals
.
Create and manage digital content strategies that highlight thought leadership in education, trust in healthcare, and quality in food products.
Collaborate with academic, medical, and product teams to deliver impactful brand storytelling.
Performance & Growth Marketing
Design and execute
admissions campaigns
for Firebird,
patient outreach campaigns
for the hospital, and
sales-driven campaigns
for food products.
Lead SEO/SEM, paid media, analytics, CRM, and automation across business units.
Monitor ROI through KPIs such as lead generation, conversion, brand recall, and sales growth.
Technology & Innovation
Implement MarTech tools, AI-driven insights, and customer-focused innovations across sectors.
Explore
telehealth/digital healthcare solutions
for the hospital and
e-commerce/quick commerce platforms
for food products.
Leadership & Collaboration
Build and lead a
centralized digital marketing team
serving all divisions.
Work closely with directors, admissions, medical professionals, and product managers to align campaigns with business priorities.
Manage digital agencies and partnerships across industries.
Qualifications & Experience
Master's degree in Marketing / Digital Marketing / Business Administration or related field.
10+ years of leadership experience in
digital marketing across diverse industries
(education, healthcare, FMCG, or related).
Demonstrated success in
multi-sector brand management
and measurable business growth.
Strong expertise in
SEO, SEM, content strategy, analytics, and omni-channel marketing
.
Ability to
balance multiple brands
with creativity, strategy, and business acumen.
Why Join Firebird & Group Companies?
Industry-best compensation package
with performance-linked incentives.
Rare opportunity to
spearhead digital marketing across three industries - education, healthcare, and food products
.
Work in an environment that values
innovation, autonomy, and leadership impact
.
Access to cross-sector exposure, international networks, and industry collaborations.
How to Apply / Get Connected
Interested candidates may send their
resume, portfolio, and a brief digital strategy proposal