Job Description

Role Overview

We are seeking a strategic, data-driven, and hands-on

Head of Digital Marketing

to lead our digital vertical. This role will be responsible for driving performance, innovation, team leadership, and client growth across all digital platforms.

Key ResponsibilitiesStrategy & Leadership

Define and execute

end-to-end digital marketing strategies

aligned with client and business goals Lead, mentor, and scale teams across

Performance Marketing, Social Media, SEO, Content, and Analytics

Act as the key digital strategist for major client accounts Drive innovation, new formats, tools, and platform adoption
Performance & Growth

Own and optimize

paid media budgets

across Meta, Google, YouTube, LinkedIn, and other platforms Track KPIs including

ROI, ROAS, CPA, CPL, CAC

, and conversion rates Identify growth opportunities through funnels, automation, retargeting, and CRO Present performance reports and insights to clients and leadership
Client & Business Management

Lead digital client pitches, proposals, and strategy decks Collaborate with Creative, Video, and Strategy teams for integrated campaigns Ensure timely delivery, quality control, and client satisfaction Support business development with digital-first solutions
Tools, Tech & Analytics

Oversee use of tools like

Google Analytics (GA4), Google Tag Manager, Meta Business Manager, Search Console, CRM tools

Implement tracking, dashboards, and attribution models Ensure compliance with platform policies and best practices
Required Skills & Qualifications

6-10+ years of experience in

digital marketing or agency environment

Proven leadership experience managing teams and large client portfolios Strong expertise in

Performance Marketing (Meta & Google Ads mandatory)

Deep understanding of

SEO, Social Media Marketing, Content Strategy, and Analytics

Excellent client communication and presentation skills Strong analytical and problem-solving mindset
Good to Have

Experience scaling brands and managing

High ad budgets

Knowledge of

marketing automation, CRM, and AI tools

Exposure to e-commerce, lead generation, and brand campaigns Certification in Google Ads, Meta Blueprint, or similar
Job Type: Full-time

Pay: ?30,000.00 - ?55,000.00 per month

Benefits:

Cell phone reimbursement Health insurance
Work Location: In person