Job Description

Duties and responsibilities * Build, plan and implement the overall digital marketing strategy

• Create digital media campaigns aligned with business goals
• Plan and manage our social media platforms.
• Create a framework of performance metrics to set and evaluate marketing/campaign goals
• Create, manage, review, and perform daily campaign operations for different paid channels like Search, Display, Social, Programmatic etc.,
• Set up a marketing calendar for sustainable inflow of leads to the BD team
• Set up and optimize company pages within each platform to increase the visibility of company\'s social content
• Launch Promotional Offers and events to attract new customers
• Track marketing metrics and analyze digital data to measure marketing success.
• To oversee the planning and implementing of new admission related marketing strategy, creation of the admissions budget, and appropriate admissions and marketing materials, mailings and publications.
• Conduct regular audits for social media and website marketing performance.

• Candidates should possess MBA in Marketing (Regular streams).
• A minimum 15 years of experience in a digital marketing and at least 5 years as lead the marketing team.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Hands-on experience with digital marketing: social media marketing, video marketing, content marketing, SEO, online advertising, and mobile marketing
• Candidates from Coimbatore or willing to relocate to Coimbatore would be given preference.

Expertia AI Technologies