Head Of Creative Strategy – D2c

Year    RJ, IN, India

Job Description

Position: Creative Head / Creative Director


Location: Jaipur Experience Required: 3+ years (Minimum 2 years in D2C / Performance Marketing setup)


Salary Range: Depending on experience & portfolio



About Us



We are a fast-growing performance marketing agency specializing in scaling

D2C brands

across India and global markets. Our work focuses on a blend of

creative storytelling + data-driven performance marketing

, helping brands grow profitably while building long-term consumer trust.

We're now looking for a

Creative Head

who can take charge of creative direction across all client campaigns -- ensuring high-performing ad creatives, compelling storytelling, and scalable creative systems.

Key Responsibilities



Creative Strategy & Leadership

Own the creative vision for all D2C brand campaigns across Meta, Google, and other paid platforms. Conceptualize ad campaigns, storyboards, and content pillars for performance marketing. Translate brand positioning into strong, conversion-focused ad concepts.

Content & Creative Production

Develop ad copies, video scripts, and creative frameworks for TOF, MOF, and BOF funnels. Work with in-house designers, video editors, and external UGC creators to execute production. Ensure creatives follow platform guidelines (Meta Ads compliance, hooks, CTAs).

Creative Performance Optimization

Analyze creative performance (CTR, Thumb Stop Ratio, Engagement, ROAS impact). Continuously test new hooks, ad formats, and storytelling angles. Build a structured "Creative Testing System" for the agency.

Team Management & Collaboration

Lead and mentor a team of copywriters, designers, and video editors. Collaborate closely with Performance Marketers to align creatives with data insights. Manage multiple client accounts and ensure delivery within deadlines.

Brand Storytelling & Positioning

Develop campaigns that not only sell but also build brand recall. Keep track of consumer psychology, industry trends, and competitor strategies.

Requirements & Qualifications



3+ years of experience in

creative direction, ad copywriting, or brand storytelling

(with at least 2+ years in D2C brands/agencies). Proven portfolio of

high-performing ad creatives

(Meta Ads, Google Display, Video Ads). Strong expertise in

consumer psychology & digital storytelling

. Ability to manage a

team of creative professionals

(designers, editors, copywriters). Hands-on experience with

creative tools

(Adobe Suite, Canva, Figma) & familiarity with UGC workflow. Comfortable working in a

fast-paced performance-driven environment

.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Do you have at least 3 years of experience in creative direction, ad copywriting, or brand storytelling? Have you worked in a D2C or Performance Marketing agency/brand setup for at least 2 years? Have you ever built or worked on a creative testing system (A/B testing hooks, ad formats, angles)? Do you have experience managing a team of designers, video editors, or copywriters?
Work Location: In person

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Job Detail

  • Job Id
    JD4208950
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    RJ, IN, India
  • Education
    Not mentioned
  • Experience
    Year