Job Description

Tasks

Content Strategy & Planning: Oversee the editorial calendar, ensuring timely and relevant content production across all platforms Editorial Excellence: Lead the editorial team in crafting well-researched, accurate, and engaging written content. Ensure adherence to brand guidelines and editorial standards, maintaining a consistent voice and tone Web Content & SEO: Direct the webpage team in creating and optimising website content. Implement SEO best practices in alignment with the Digital Marketing CoE to enhance online visibility and drive organic traffic Translation Management: Oversee the Translation Manager and ensure high-quality translation and localisation of content for global audiences. Maintain rigorous quality control standards for all translated materials Cross-functional Collaboration: Work closely with the other Creative and Publishing Hub Sub-functions and the Marketing Business Partners to ensure content alignment with overall business objectives. Provide content-related guidance and support to other departments. Work closely with the Digital Marketing CoE and Sales and Marketing Technology team Innovation & Trends: Stay updated with content trends, digital media innovations, and best practices. Introduce new content formats and approaches to engage and expand the audience base Performance Analytics & Reporting: Establish content KPIs and track performance metrics. Analyse content effectiveness and audience engagement, providing insights and recommendations for continuous improvement Team Leadership & Development: Lead and mentor a team of Website and Content experts and Content coordinators. Foster a collaborative and growth-oriented work environment. Develop and implement a skill enhancement plan for the team members

Qualifications

Demonstrate expertise in editorial management, web content development, and SEO Strong understanding of content strategy, digital marketing, and audience analytics. Agency background preferred Excellent leadership and team-building skills, with a focus on mentorship and development. Global mindset and flexibility to lead in different cultural contexts Exceptional written and verbal communication skills, with attention to detail. Experience in different market segments and industries preferred Proficiency in content management systems (Sitecore preferred) and analytics tools. Strong understanding of AI tools and their applicability in content creation Ability to manage multiple projects in a fast-paced environment Innovative mindset with a passion for storytelling and digital media

Further Information/Weitere Informationen

* As the Head of Content Solutions, you will lead the strategic direction and execution of all content-related activities such as content-writing, translation and webpage production. Your role will encompass managing editorial and webpage teams, ensuring the production of high-quality, compelling, and optimised content that aligns with the company s objectives and resonates with target audiences. You will act as the content architect, curating and overseeing a diverse array of written, web, and translated materials that enhance user experience, inform, and engage.