Job Description

ABOUT ZELMU

ZELMU's media is not marketing.
It is

authority-building narrative distribution

.

This role exists to ensure ZELMU controls

Messaging Storytelling Credibility
Distribution is outsourced.
Narrative is not.

ROLE OVERVIEW

The Content & Media Lead owns

What ZELMU says How it is perceived Who tells the story

KEY RESPONSIBILITIES

NARRATIVE OWNERSHIP

Define ZELMU's public voice
Align messaging with authority & product

CONTENT STRATEGY

Plan long-form and short-form content
Coordinate with creators and agencies

DISTRIBUTION CONTROL

Work with YouTube, social platforms
Ensure consistency and credibility

SUCCESS METRICS

Clear narrative framework
Consistent content output
Authority positioning visible

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

Health insurance Provident Fund
Ability to commute/relocate:

New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

Which best describes your primary role in the last 3-5 years? Have you owned the core narrative or positioning for a brand, platform, league, or institution? Have you planned or produced long-form content (interviews, documentaries, explainers, editorial series)? This role focuses on building authority and trust, not just views or virality. Are you comfortable prioritizing credibility over short-term growth? Have you worked directly with founders, leadership, athletes, experts, or institutions to shape public communication? Have you handled sensitive topics, public criticism, or reputational issues through content or messaging? Which platforms have you worked with at a strategy level? are you be able to be the Company Face? Which metrics do you value most when evaluating content success? Have you worked closely with product, governance, or subject-matter experts to translate complex topics into content?
Experience:

narrative-led brand building?: 10 years (Preferred) content strategy, media, journalism, digital publishing: 10 years (Preferred)
Willingness to travel:

75% (Preferred)
Work Location: In person