Job Description

Position-Branding Head
Location-Ahmedabad
Brand Strategy & Creative Development:

• Develop and champion a compelling brand vision, strategy, and positioning for Vadilal, ensuring alignment with business objectives and market trends.
• Lead the development of impactful brand campaigns across all channels (ATL, BTL, Digital) that resonate with target audiences and drive business results.
• Translate brand strategy into clear and concise creative briefs for agencies, outlining campaign objectives, target audience insights, and desired outcomes.
• Evaluate and provide constructive feedback on creative concepts and executions from agencies, ensuring alignment with brand guidelines and strategic objectives.
• A key task would be to work with the MD and senior management, align on creative evaluation parameters help in guiding decision making by providing a framework for evaluation and helping in convergence while giving feedback to agencies in the development process.
• Champion creative excellence and raise the bar for all brand communications, pushing for innovative and impactful work that stands out in the market.

• Lead, mentor, and inspire a team of brand marketing professionals, fostering a culture of creativity, collaboration, and high performance.
• Manage relationships with external agencies and partners, ensuring seamless collaboration and effective execution of brand initiatives.
• Collaborate closely with cross-functional teams, including Sales, Marketing, Product Development, and Operations, to ensure brand consistency and alignment across all touchpoints.