Job Description

Marketing
1003

Position Title:

Head - Marketing, Sports

Reporting to:

Head - Marketing and On Air Promotions, Sports

POSITION PURPOSE

The position is responsible for Marketing for all Sports channels of the network with the objective of increasing consumer reach, market share, and channel ratings, and help sales to drive revenues through marketing and promotion initiatives.

POSITION CONTEXT

This position sits at the strategic intersection of sports broadcasting and marketing, demanding expertise in both traditional brand management and innovative digital marketing approaches. This is a performance-driven role that balances creative marketing vision with measurable outcomes through KPIs and campaign effectiveness tracking.

POSITION INTERLINKAGES

Marketing team, Business Head, Programming team, PR & Corp Comm Team, Consumer Insights Team, Ad Sales team, Digital Team, Marketing and Creative Agencies, Event Management Agencies, Ad Agencies and others

POSITION SPECIFICATION

10-15 years of experience in Marketing, preferably from a top B-school, and passionate about Sports

SKILLS REQUIRED

Technical

Marketing strategy development and execution Digital marketing and social media expertise Brand management and positioning Budget planning and financial analysis Sports industry knowledge Creative brief writing and development Partnership and negotiation skills Analytics and performance measurement tools

Behavioural

Team leadership and mentoring Strategic thinking and planning Stakeholder relationship management Communication and presentation skills Innovation and adaptability Data-driven decision making Results-oriented mindset Cross-functional collaboration

KEY DELIVERABLES

Lead and Develop Marketing Strategies

Develop and execute comprehensive marketing strategies aligned with overall business objectives, leveraging market research and data analysis to identify and capitalize on revenue-generating opportunities. This includes creating and managing marketing budgets.


Special emphasis on brief writing & creative development process leading all tent pole launches on the Sports network.


Drive partnerships and barters to enhance marketing amplification plans.


Emphasis on working with internal & external stakeholders mainly Revenue teams, OAP teams & creative development teams.

Brand Management & Enhancement:

Oversee all aspects of brand management, ensuring consistent brand messaging and positioning across all channels. Drive initiatives to enhance brand awareness, reputation, and preference.

Digital Transformation & Innovation:

Lead the digital transformation of marketing efforts, maximizing the use of digital channels and technologies to reach target audiences and drive engagement. Embrace innovative marketing approaches and technologies.

Team Leadership & Management

Build, motivate, and mentor a high-performing marketing team. Provide guidance, training, and support to team members, fostering a collaborative and results-oriented work environment.

Stakeholder Management & Collaboration

Develop and maintain strong relationships with key stakeholders, including senior management, sales teams, creative agencies, media partners, and other relevant internal and external groups.

Measurement & Reporting

Establish key performance indicators (KPIs) and track marketing campaign performance, providing regular reports and analysis to senior management on campaign effectiveness and ROI. Continuously refine strategies based on data and insights.