To lead the hospital's marketing, branding, and business development strategies aimed at increasing patient footfall, strengthening brand presence, and achieving revenue growth through effective planning, partnerships, and promotional activities.
Develop and execute the hospital's overall marketing and business development strategy.
Conduct market analysis to identify growth opportunities, target audience, and service demand trends.
Set marketing objectives aligned with hospital revenue goals.
Lead and mentor the marketing and business development team.
2. Branding & Promotion
Build and enhance the hospital's brand visibility through both online and offline channels.
Oversee advertising campaigns, PR activities, and promotional events.
Coordinate with media agencies for print, radio, and digital promotions.
Ensure consistent hospital branding across all touchpoints (signage, website, brochures, etc.).
3. Digital Marketing
Oversee social media presence, SEO, and online reputation management.
Drive digital campaigns to promote key departments and services.
Monitor patient feedback and online reviews for brand improvement.
4. Business Development & Networking
Develop tie-ups with corporates, TPAs, insurance companies, and referral doctors.
Identify and develop community outreach programs, health camps, and CSR initiatives.
Establish and maintain relationships with doctors, clinics, and community leaders to generate patient referrals.
5. Market Intelligence & Reporting
Monitor competitor activities and market trends.
Analyze patient acquisition data and campaign ROI.
Prepare monthly performance reports and present to management.
Qualifications & Experience:
Master's Degree in Marketing / Business Administration / Hospital Management.
8-15 years of experience in healthcare marketing, with at least 3-5 years in a leadership role.
Proven track record of driving hospital revenue through marketing and business development initiatives.
Strong knowledge of healthcare market dynamics and branding strategies.
Skills & Competencies:
Excellent communication and interpersonal skills.
Strategic thinking and business acumen.
Leadership and team management abilities.
Strong digital marketing knowledge.
Ability to work under pressure and meet targets.
Job Type: Full-time
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
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