Job Description

- The candidate we are looking for should ideally be from a retail background with exposure to both traditional and digital marketing. This role includes all ATL, BTL and digital marketing initiatives for the brand such as PR, store events, Facebook & Google campaigns, CRM, and social media.

- Develop and execute a comprehensive retail marketing plan to drive traffic and sales across all retail channels, including online and offline

- Conceptualize and execute BTL marketing campaigns to increase brand awareness, drive traffic and acquire new customers, including events, activations, promotions and collaborations

- Implement digital marketing campaigns to increase brand awareness, drive traffic and acquire new customers across all digital channels including social media, email marketing, SEO/SEM and online advertising

- Manage and execute in-store marketing initiatives to drive footfall and increase sales, including visual merchandising, store events, and promotions

- Build strong relationships with internal teams and external partners to execute marketing initiatives effectively

Skills and Experience :

- 12+ years\' experience in lifestyle retail marketing and Brand Management

- Strong understanding of messaging (customer/influencer) and positioning

- Excellent communication skills (written and verbal)

- Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously

- A hands-on, participative, leadership style that encourages creative problem solving

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