Job Description

Job Title: Head - Marketing, PR & Communications
Reports To: Joint Director
Location: Chennai
Role Overview
The Head of Marketing, PR & Communications will lead the integrated marketing and admissions strategy for our group of schools and colleges. This role requires someone who is both creative and data-driven -- capable of ideating high-impact initiatives that strengthen our brand, drive admissions, and create memorable experiences for students, parents, and the community. The individual will work closely with campus heads, admissions teams, and senior leadership to ensure strategic alignment and seamless execution across all touchpoints.
Key Responsibilities
Strategic Leadership

• Develop and execute a cohesive marketing and communications strategy across all schools and colleges under the group.

• Create and manage the annual marketing calendar, integrating brand campaigns, PR initiatives, and admissions timelines.

• Partner with leadership teams to conceptualize events and campaigns that enhance student engagement, community visibility, and institutional reputation.

Events, PR & Brand Building

• Ideate and execute large-scale events that showcase student excellence and holistic development.

• Identify and coordinate with influencers, dignitaries, and partners to elevate event impact and visibility.

• Manage PR activities -- press coverage, media relationships, content generation, and brand storytelling.

• Develop consistent brand voice and key messaging across digital, print, and offline channels.

Admissions Marketing & Experience

• Oversee the complete admissions funnel -- from enquiry to enrollment -- ensuring a seamless parent and student experience.

• Supervise the admissions operations team including counsellors, telecallers, and digital support staff.

• Ensure accurate performance tracking and CRM reporting for enquiries, conversions, and engagement metrics.

• Continuously improve the admissions journey (online and offline) with strong focus on responsiveness, customer experience, and personalization.

Digital & Offline Marketing

• Plan and manage all marketing campaigns across Meta, Google, and other relevant digital channels.

• Measure campaign ROI, monitor lead quality, and optimize creative and channel mix accordingly.

• Manage outdoor advertising (hoardings, FM, print, and other offline channels) with clear objectives and performance accountability.

• Work with vendors and agencies to ensure timely, cost-effective campaign execution.

• Ensure all group and campus websites are updated, relevant, and optimized for engagement and lead conversion.

Higher Education Marketing & Partnerships

• Collaborate with college teams to plan outreach activities with feeder schools and junior colleges.

• Identify and nurture partnership opportunities with institutions and organizations for joint programs, workshops, and student engagement activities.

• Design creative campaigns to attract students and build awareness for college programs.

Budgeting & Analytics

• Prepare, allocate, and monitor the annual marketing and communications budget.

• Track ROI across all campaigns and initiatives, ensuring efficient use of resources.

• Present regular performance dashboards and strategic recommendations to leadership.

Additional Areas of Involvement

• Oversee design, branding, and content consistency across brochures, prospectuses, banners, and digital assets.

• Support internal communications to ensure staff alignment during campaigns and events.

• Identify partnership opportunities with corporates and thought leaders for student and parent learning initiatives.

• Benchmark competitor institutions and identify new opportunities for differentiation and innovation.

Requirements
Qualifications and Experience

• Master's degree in Marketing, Communications, or related field.

• 5+ years of experience in integrated marketing, brand, or admissions management -- preferably in education, hospitality, or services.

• Strong understanding of both performance marketing and experiential brand building.

• Exceptional verbal and written communication skills.

• Proven ability to lead teams, manage budgets, and deliver measurable outcomes.

Key Traits

• Strategic thinker with operational discipline.

• Passion for education and student development.

• Strong relationship builder with external partners, parents, and internal teams.

• Data-driven and creative in equal measure.

Skills Required