Job Description

Location: Delhi / NCR
Reporting To: Chief Marketing Officer
Team Leadership: 15-20 direct/matrix reports
Stakeholder Engagement: Cross-functional collaboration with BU Heads, Sales, Category, HR, and senior leadership including MD/CEOWhat You'll Lead:

• Brand Strategy & Identity: Define and refresh brand architecture, customer segmentation, and long-term positioning.

• Integrated Marketing: Drive ATL, BTL, digital, and regional campaigns with a unified brand voice.

• Creative & Content Excellence: Oversee creative development, agency partnerships, and in-house content teams.

• BU Marketing Plans: Align marketing roadmaps with business unit goals, KPIs, and activation strategies.

• Channel & Trade Marketing: Build feedback loops with channel partners and drive market share through targeted promotions.

• Digital & PR: Lead digital storytelling, social media, and PR to build a premium brand presence.

Lead brand transformation at a top-tier consumer electricals companyExciting opportunity

• 15+ years of deep experience in building consumer brands.
• Should have handled large scale, complex marketing operations in traditional distribution set ups.
• A forward thinker, should have depth of knowledge across all facets of marketing and passion to transform the organisation into a future-fit brand at the leading edge of consumer marketing.
• Prior experience in Consumer Durables/ Appliances, FMCG or D2C and demonstrated ability to work in matrixed environments will be an added advantage.
• Some prior experience in Product Management, Consumer Insights is important
• A self-starter with ability to build relationships with and influence internal teams
• Must have proven ability to multitask and deliver key projects at a fast pace

Our client is a leading brand in the consumer electricals and home appliances space, part of a reputed diversified business group. The organization is known for its innovation-driven mindset, commitment to quality, and customer-centric approach. It is currently undergoing a brand transformation journey, aiming to build a future-fit, digitally forward identity that resonates with modern consumers.
Opportunity to lead and shape the marketing strategy of a prominent organisation.
Collaborative and supportive work environment in a well-established company.
Chance to make a significant impact on the company's growth and market presence
Competitive benefits package and professional development opportunities.

Skills Required