Job Description

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Job Title: Head Marketing & Innovation (L3 General Manager/ AVP Grade)
Job Type: Permanent, Full-time
Function: Marketing
Business: Godrej Tyson Foods Ltd.
Location: Mumbai, Maharashtra, India
About Godrej Industries Group
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
Godrej Tyson Foods Limited
Godrej Tyson Foods Ltd (GTFL) offers great tasting, safe and affordable protein products through household favourites like Real Good Chicken and Yummiez. We cater to Indias expanding food industry, quick service restaurants, and the universe of modern retailers, with innovative food solutions at world-class standards, customized for local tastes. We even offer some iconic Indian food items and bring a restaurant-like experience to your home, at affordable prices. Through this partnership, we are combining our expertise in the supply chain with Tysons capabilities in vertically integrated poultry processing and product development.
At Godrej Tyson Foods, excellence is our priority. We're all about ensuring the best for our customers, and we leave no stone unturned. Our journey from farm to fork is meticulously controlled, with every stage of our process adhering to stringent quality measures.
Godrej Yummiez offers a range of frozen vegetarian and non-vegetarian ready-to-cook products. Our range is very aptly called Ghar Ka Fast Food. Our products are frozen with the method of IQF technology that keeps them fresh and preservative-free. Our snacks range consists of more than 40 products, including Nuggets, Burger Patties, Salami, Sausages, Kababs, Sweet Corn, and Green Peas, among others.
Godrej Real Good Chicken range is known for its irresistible taste and unmatched tenderness. Whether its succulent chicken breast or flavorful wings youre after, Real Good Chicken has your cravings covered. We get it - taste matters. Thats why we consistently raise the bar to ensure our products meet the highest quality standards.
GTFL is on a transformational growth trajectory with double-digit CAGR in past 3-5 years and has a vision to be a leading consumer food company with farm to fork integration.
Key responsibilities
Strategic Leadership:

• Develop and execute innovative and effective marketing strategies to enhance the market presence and sales of Yummiez & Real Good Chicken.
• Collaborate with other senior leaders to align marketing initiatives with overall business objectives.
• Product Marketing & Innovation:
• Leverage expertise in marketing cold chain and chilled fresh food products.
• Drive product innovation and differentiation to maintain a competitive edge in the market.
• Sales and Marketing Integration:
• Ensure a seamless integration between sales and marketing efforts, maintaining a balance between the two functions for optimal business results.
• Collaborate with the Sales team to drive revenue growth and market share.

Brand Management:

• Lead the development and execution of brand strategies to enhance brand equity and customer loyalty.
• Oversee the implementation of marketing campaigns that effectively communicate the value proposition of GTFL products.

Media Management, Market Research and Analysis:

• Conduct market research to identify trends, consumer preferences, and competitive landscapes.
• Utilize data-driven insights to make informed decisions and refine marketing strategies.
• Lead Interface with advertisement, Media agency and research agency
• Team Leadership and Development:
• Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Provide mentorship and professional development opportunities for team members.

The Candidate
Professional Experience

• 10-12 years of consumer marketing & brand management experience within large consumer food companies in India.
• Should have independently led a category / brand with pan-India presence and a revenue exceeding Rs 200-250 cr.
• Deep experience of Indian consumers and diverse channels like Modern trade, E-commerce, and general trade. Ideally should have spent a few years in sales and/or key account management.
• Proven track record of delivering high growth through creating and deploying cutting-edge communication. Strong analytical skills with demonstrated ability to build brand & business plans based on sharp consumer & shopper insights.
• Experience of independently managing an ecosystem of agencies (advertising, media, PR) and should have a strong external network within the marketing community in India.

Leadership competencies
Institution building

• Impeccable integrity and ethics. Lives the organisation values and always protects the long-term interests of the organization.

Strategic thinking

• Leverages understanding of internal and external environments to design and execute a differentiated value creation strategy.
• Sets the strategic vision for the work area. Translates business goals into well-defined performance plans for the organization and communicates link between current activities and goals.

Delivering results

• Always delivers goals and projects on time, with high quality and cost efficiency.
• Fostering collaboration and Influencing
• Collaborative team player who appreciates cultural differences and operates effectively in a cross-cultural environment.

Who are we looking for?
Education:
MBA Marketing from a Tier 1/ Tier 2 B School.
Experience:
10-12 years of consumer marketing & brand management experience within large consumer food companies in India.
Whats in it for you?
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms