Job Description

A Head of Marketing develops and executes overall marketing strategy, leads the marketing team (digital, creative, comms), manages budgets, analyzes market trends, drives brand awareness, and aligns efforts with sales to boost revenue, reporting to senior leadership on ROI and goals. Key duties include brand positioning, campaign management, market research, content strategy, and fostering collaboration across departments to achieve business growth.
Key Responsibilities
Strategy & Planning:
Develop comprehensive marketing plans, set goals, and define brand positioning and messaging.
Team Leadership:
Hire, train, mentor, and manage the marketing team, fostering a productive environment.
Campaign Management:
Oversee the creation and execution of online/offline campaigns across channels (digital, social, content, PR).
Budget Management:
Prepare, manage, and allocate departmental budgets effectively.
Market Analysis:
Conduct research to identify opportunities, analyze consumer behavior, and monitor competitors.
Collaboration:
Work closely with Sales, Product, and other departments to align strategies and achieve company objectives.
Performance Tracking:
Monitor campaign performance, analyze data, and report on ROI to leadership.
Key Skills & Qualifications

• Proven leadership and team management experience.

• Strong understanding of digital marketing, branding, and market analysis.

• Excellent communication, interpersonal, and analytical skills.

• Experience managing budgets, agencies, and external partners.

• Bachelor's or Master's degree in Marketing or related field often required.

Role Focus
Drive brand awareness and loyalty, Support sales pipeline and revenue growth, and Translate business strategy into actionable marketing goals.
JOB APPLY
http://jobs.vinayakjob.com/
CONTACT DETAILS -
Name - NAMRATA
Number - 9109999660
Mail id - namrata@vinayakjob.com

Skills Required