Job Description

  & Responsibilities :- Overall responsible for managing, analyzing and reporting performance of all marketing campaigns & initiatives and assess performance against desired goals. - Collaborate with internal teams to create landing pages and optimize the user experience with a plan on social media platforms.- To assist in implementing plans to increase followers on popular social media platforms.- To conceptualize, design and execute various Marketing Campaigns/ Activities for Bank's product offerings.- Execute an effective acquisition funnel with diversified acquisition sources all Branches & departments- Execution of BTL Activities for all Branches & products of the bank & fulfilling all the marketing collateral requirements of the bank - To Coordinate with the Advertising Agency - organizing Marketing campaigns, events, and promotional activities for the various products- To Generate Awareness among Branch staff about Third Party Products (TPP) like Insurance, mutual fund business etc and support in achievement of Business targets - To manager TPP tie-ups by designing TPP Contests & handling end-to-end execution of the Contest & monitoring / revival of Lapsed Insurance Policies (Life + general) across Vendor development for creating customized product offerings for various campaigns & initiatives- To collate material and ensure quarterly publication of GB Today Magazine (an in-house publication)- Responsible for co-ordination of all relevant end-to-end arrangements in regards to holding Annual General Meeting of the Bank every Year- Responsible for reviewing & managing corporate tie-ups in regard to wellness initiatives Required Skills :- Excellent verbal and written communication skills- Excellent communication & presentation skills - Excellent time management skills with a proven track record to meet timelines - Strong analytical and problem-solving skills- Ability to prioritize tasks and to delegate them when appropriate (ref:updazz.com)