Job Description

Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand positioning and drive customer engagement
• Lead and manage all aspects of marketing campaigns, including ATL, BTL, and digital marketing initiatives
• Collaborate with cross-functional teams to ensure alignment of marketing activities with business objectives
• Analyze market trends and competitive landscape to identify opportunities for growth
• Drive performance marketing efforts to optimize customer acquisition and retention
• Oversee the development of marketing collateral and promotional materials
• Monitor and report on marketing campaign performance, ROI, and KPIs
• Manage a team of marketing professionals, providing guidance, mentorship, and support
• Stay abreast of industry best practices and emerging trends in EdTech marketing

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree in Marketing or MBA preferred

Skills Required