Job Description

Branding & Communication :- Define and implement brand positioning and identity across all projects and corporate communication.- Drive rebranding, campaign ideation, and storytelling initiatives to strengthen brand equity.- Ensure consistent brand voice across offline and digital channels.Marketing Strategy :- Develop and execute marketing plans for residential and commercial real estate projects, from pre-launch to post-possession.- Build and oversee integrated campaigns including digital, print, outdoor, events, and influencer marketing.- Monitor competitor activities and conduct market research to identify opportunities and trends.Digital Marketing & Content- Lead social media strategy, performance marketing, and SEO/SEM campaigns.- Oversee production of high-quality digital assets including videos, drone shoots, virtual tours, and project microsites.- Create lead-generation funnels via email, WhatsApp, SMS, and other channels.Traditional Marketing to lead offline brand- Strategize and execute traditional marketing campaigns focused on lead generation.- Plan and manage offline marketing (print, radio, cinema, BTL initiatives).- Drive Outdoor/OOH marketing - hoardings, transit media, kiosks, signage.- Conceptualize and execute events, exhibitions, and activations to generate leads and engagement.Sales & CRM Support :- Partner with sales teams to craft impactful pitch decks, brochures, and marketing collateral.- Support pre-launch and launch activities with targeted campaigns to attract channel partners and buyers.- Leverage analytics to optimize conversion rates and ROI on campaigns.Leadership & Team Management- Build, mentor, and inspire a team of marketing professionals and external agencies.- Collaborate with cross-functional teams (sales, design, CRM, project teams) to ensure alignment.- Manage marketing budgets effectively with focus on ROI.Key Requirements- Experience: 10 years in branding, marketing, and communication, preferably in real estate or luxury/lifestyle industries.Necessary Qualification & Skills set MBA in Marketing / Mass Communication / related field (preferred).Other: Creative mindset, strong leadership abilities, and ability to work in a fast-paced, entrepreneurial environment.Skills:- Strong expertise in brand strategy, campaign management, and storytelling.- Proven experience in digital marketing, video content creation, and performance marketing.- Strong understanding of real estate pre-launch and launch cycles.- Negotiation and stakeholder management skills. (ref:updazz.com)

Skills Required