Job Description

Marketing HeadPosition Summary- Cogneesol is seeking a Marketing Manager to serve as the Brand Custodian - owning, shaping, and safeguarding the company's identity, reputation, and market positioning. This role is less about hands-on campaign execution and more about strategic leadership, orchestration, and internal-external alignment. - The position will ensure consistency, clarity, and impact across all touchpoints, while managing outsourced partners and securing management buy-in for key initiatives. This role will serve as the strategic interface between business, delivery, and corporate functions - ensuring marketing acts as an enabler of growth and organizational identity.- In this role, individual will be deeply involved in planning and executing strategic marketing initiatives, while working closely with inter-departmental teams. The individual will be an integral part of enhancing market presence and awareness for our diverse offerings. - This role further entails driving Thought Leadership through contributions in blogs, newsletters and research studies. As an enabler for carrying out the role effectively, the individual can expect a collaborative and innovative work culture, conducive for individual and team excellence.Experience:- 12-14 Years of IT/ITeS/KPO organization experience, with at least 5 years in a leadership or brand-focused role. Strong preference for track record of organic growth in the career, with experience in progressively challenging marketing & communications positions.Key ResponsibilitiesBrand Leadership & Custodianship- Define, articulate, and safeguard the company's brand identity, positioning, and voice.- Ensure brand consistency across all channels, internal and external communications, and partner-led initiatives.- Act as the primary guardian of Cogneesol's reputation with clients, prospects, employees, and the market.Marketing Strategy & Planning- Develop and maintain a strategic marketing roadmap aligned with business goals.- Translate business priorities into marketing narratives, campaigns, and thought-leadership themes.- Monitor industry trends, competitive positioning, and emerging opportunities to guide marketing strategy.External Collaborators & Partner Orchestration- Serve as the single point of accountability for coordinating with multiple outsourced partners (creative agencies, PR, digital, content, events, design).- Draft and manage agency/collaborator briefs, set expectations, and align deliverables with Cogneesol's objectives.- Streamline coordination to achieve efficiency, consistency, and speed to market.- Establish performance metrics for each partner and ensure outputs meet agreed quality and brand standards.- Build long-term relationships with select partners to improve speed, efficiency, and trust.Internal Stakeholder Management- Liaise with Management and Business Leaders to align marketing priorities with growth objectives.- Secure buy-in on campaigns, budgets, and brand investments.- Act as the voice of marketing in leadership discussions, while ensuring feedback loops into execution.Measurement & Reporting- Define and track KPIs across awareness, engagement, lead generation, and employer branding.- Present regular updates to management on marketing performance and ROI.- Recommend course corrections and strategic pivots when necessary.Functional Skills/Experience/ExposureCollaboration & Alignment- Work closely with services and CoE/Operations teams to strategize on services and solutions positioning, market validation, messaging, and roadmap development to ensure strong industry endorsement and new business development.- Review the governance standards and operational protocols for the sign-off on all corporate communications emanating from the institution, to ensure that quality assurance is maintained, and brand guidelines are adhered to.- Ability to work together with sales team.Multi-Channel Marketing Campaigns- Plan and execute multichannel marketing campaigns, including email marketing, social media, webinars, and events. - Experience in support event operations including booth design, event collaterals, emailers, social media coverage etc.- Develop a calendar for external speaking engagements for key personnel and assist in the preparation of speeches for senior executives.Client/Prospect Sales Collaboration- Create customer presentations and contribute in building key proposals- Maintain and update product and services pricing portfolio, processes, and procedures for bid management- Being a member of the core team that is responsible for delivering successful in-person client/prospect visit(s)Content Development- Manage the end to end development of creative campaigns for both demand generation and brand building initiatives- Creating content and managing positioning in website, creating sales kits including case studies, whitepapers, presentations etc. - Experience in supporting webinars with preferred past exposure to go to webinar- Exposure of writing articles in leading publications, which have enhanced company visibility and branding- Establish thought leadership to ensure its vision of an industry leader, services, solutions, and new launchesBehavioral Skills/ExperienceIndividual Skills- Strong grounding in brand management, communications, and partner management. - Ability to think strategically while executing pragmatically through others- Spoken and written business English to a high level- Good understanding of IT services and BPS industryInterpersonal/Team Skills- High on collaboration, influence, and articulation. - Trusted advisor to management, not just a campaign executor.- Great relationship management and stakeholder management skills, a good collaborator and team-worker- Ability to operate in matrix environment and a culture of sharing and exploiting best practice in a shared services environmentProject Management- Prior experience working with outsourced marketing vendors/agencies is essential- Excellent influencing skills with the ability to build buy-in and resilience to deal with set-backs- Well-developed prioritization skills with the ability to juggle a large portfolio of projects with competing demands for timeQualifications & Experience- Post-Graduate: Masters in Business Administration (MBA) - From a High-ranking institute (Preference)- Graduate: Bachelor's in Engineering/Technology (Preference) or Science/Commerce (Honors)What is on Offer?- Opportunity to work with a poised-for-fast-growth ITeS organization, be a part of the growth story- Opportunity to work with a ITeS organization with a diverse bouquet of services including F&A, Insurance, CX, Legal, Analytics and Technology- Opportunity to work with CEO, COO, CS&TO directly- Opportunity to develop/build a team that delivers on complete B2B marketing function mandate (ref:updazz.com)

Skills Required