? Develop and execute e-commerce strategies to drive growth, traffic, and conversions.
? Collaborate with external agencies and vendors to manage campaigns, deliverables, and timelines.
? Coordinate with UX, content, and design teams for website optimization, landing pages, and creatives.
? Track user journeys, analyze conversion funnels, and identify areas of improvement.
? Plan and manage a digital marketing calendar, forecasting campaigns and expected ROI.
? Use analytics tools (Google Analytics, Web Analytics, etc.) to monitor performance and optimize strategies.
? Collaborate with social media and marketing teams to align promotions, product launches, and campaigns.
? Monitor competitor activity and stay updated with Shopify innovations, tools, and trends.
? Prepare and present detailed sales and performance analysis reports.
? Lead and mentor the e-commerce team, ensuring smooth daily operations and long-term growth.
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