Job Description

Position:

Digital Marketing Head

Industry:

EdTech

Location:

[Specify Location]

Experience Required:

15+ years in Digital Marketing, with at least 3+ years in a leadership role within the EdTech sector.

Employment Type:

Full-Time

Key Responsibilities:

Strategy Development:

Design and execute a comprehensive digital marketing strategy aligned with business goals to drive growth, lead generation, and brand awareness. Leverage data-driven insights to optimize campaigns and forecast trends specific to the EdTech sector.

Team Leadership:

Build, lead, and mentor a high-performing digital marketing team, ensuring collaboration and innovation. Set clear KPIs for team members and ensure continuous performance improvement.

Performance Marketing:

Plan, implement, and manage paid ad campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms. Optimize the cost per lead (CPL) and improve return on investment (ROI).

Content Marketing & SEO:

Oversee the creation of engaging and educational content tailored to the EdTech audience. Drive organic growth through effective SEO strategies, keyword optimization, and blog/article management.

Brand Building & Social Media Management:

Enhance brand visibility and reputation through innovative social media campaigns and engagement strategies. Monitor and respond to social media trends and ensure a strong presence across platforms.

Marketing Automation & CRM:

Implement and manage marketing automation tools (HubSpot, Marketo, etc.) to streamline campaigns and track performance. Ensure effective use of CRM for lead nurturing and retention campaigns.

Data Analytics & Reporting:

Regularly track, measure, and report on the effectiveness of marketing efforts. Use analytics tools (Google Analytics, Tableau, etc.) to provide actionable insights.

Collaboration & Partnerships:

Work closely with product, sales, and content teams to align marketing strategies with business goals. Build partnerships with industry influencers and educational organizations to expand reach.

Qualifications & Skills:

Educational Background:

Bachelor's or Master's degree in Marketing, Business Administration, or related fields.

Experience:

Proven track record in managing large-scale digital marketing campaigns in the EdTech space. Expertise in performance marketing, SEO, and social media management.

Technical Skills:

Proficiency in marketing tools like Google Ads, Facebook Business Manager, HubSpot, SEMrush, and CRM platforms. Strong understanding of web analytics, data visualization, and A/B testing.

Leadership & Communication:

Exceptional leadership and team management skills. Strong written and verbal communication skills, with the ability to present ideas clearly.

Creative & Analytical Thinking:

Innovative approach to problem-solving with a strong analytical mindset. Ability to adapt quickly to market changes and emerging digital trends.

What We Offer:

Competitive salary and performance-based incentives. Opportunity to lead the digital growth of a leading EdTech organization. A collaborative work environment with scope for creativity and innovation. Learning and development opportunities to grow with the company.

Application Process:

Interested candidates can send their updated resumes to [email address] with the subject line: Application for Digital Marketing Head - EdTech.

Mail ID : Sundarapandiyan.k@kgisledu.com

Job Type: Full-time

Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 8 years (Preferred)
Work Location: In person