Job Description

:
This role is for one of Weekday's clients
Salary range: Rs 3000000 - Rs 3500000 (ie INR 30-35 LPA)
Min Experience: 5 years
Location: Surat
JobType: full-time
Requirements:
Role Overview:
We are looking for a strategic and hands-on E-Commerce Head to lead the brand's digital commerce journey across owned D2C platforms/Website. You will be responsible for scaling online revenue, improving digital brand visibility, and delivering a seamless omni-channel experience in line with the premium positioning of the brand. This is a high-impact leadership role that combines P&L ownership, digital transformation, and brand-driven growth in the evolving Indian jewellery e-commerce market.
Key Responsibilities:

• Own and scale the E-Commerce P&L (D2C website)
• Drive overall digital revenue, gross margins, CAC-LTV ratio, and customer retention metrics
• Oversee product cataloguing, inventory hygiene, pricing strategy
• Build and manage the brand's D2C engine (UI/UX, platform performance, payment, delivery experience)
• Lead full-funnel performance marketing across Google, Meta, CRM, and influencer-led commerce
• Collaborate with design, merchandising, operations, and retail teams for cohesive planning
• Launch digital-first collections and explore personalization technologies
• Build dashboards and KPIs to drive data-led insights and ongoing optimization
• Hire and manage a small but high-performance e-commerce and digital growth team

• 5+ years of experience in e-commerce, with at least 2-3 years in a leadership role
• Strong exposure to luxury, lifestyle, jewellery, fashion, or premium consumer goods
• Demonstrated success in scaling D2C channels and building category-focused digital strategies
• Hands-on understanding of merchandising, customer lifecycle, analytics
• Ability to balance brand building and conversion-led thinking
• Proven experience managing agency partners, tech vendors, and cross-functional teams
• Strong aesthetic sensibility and brand empathy - essential for premium/luxury retail
• Experience with Shopify, Magento, or equivalent commerce platforms
• Comfortable working from the brand HQ (Surat) with periodic travel if required