Job Description

:
This role is for one of Weekday's clients
Salary range: Rs 2000000 - Rs 3600000 (ie INR 20-36 LPA)
Min Experience: 5 years
Location: Surat
JobType: full-time
Requirements:
About the Brand:
A premium Indian jewellery house with a legacy of over 39 years, known for its exquisite gold and diamond creations that blend timeless tradition with contemporary flair. The brand is widely respected for its craftsmanship, authenticity, and strong emotional connect with a loyal customer base across generations. With growing digital aspirations, the brand is now poised to reimagine its e-commerce presence.
Role Overview:
We are looking for a strategic and hands-on E-Commerce Head to lead the brand's digital commerce journey across owned D2C platforms/Website. You will be responsible for scaling online revenue, improving digital brand visibility, and delivering a seamless omni-channel experience in line with the premium positioning of the brand. This is a high-impact leadership role that combines P&L ownership, digital transformation, and brand-driven growth in the evolving Indian jewellery e-commerce market.
Key Responsibilities:

• Own and scale the E-Commerce P&L (D2C website)
• Drive overall digital revenue, gross margins, CAC-LTV ratio, and customer retention metrics
• Oversee product cataloguing, inventory hygiene, pricing strategy
• Build and manage the brand's D2C engine (UI/UX, platform performance, payment, delivery experience)
• Lead full-funnel performance marketing across Google, Meta, CRM, and influencer-led commerce
• Collaborate with design, merchandising, operations, and retail teams for cohesive planning
• Launch digital-first collections and explore personalization technologies
• Build dashboards and KPIs to drive data-led insights and ongoing optimization
• Hire and manage a small but high-performance e-commerce and digital growth team

• 5+ years of experience in e-commerce, with at least 2-3 years in a leadership role
• Strong exposure to luxury, lifestyle, jewellery, fashion, or premium consumer goods
• Demonstrated success in scaling D2C channels and building category-focused digital strategies
• Hands-on understanding of merchandising, customer lifecycle, analytics
• Ability to balance brand building and conversion-led thinking
• Proven experience managing agency partners, tech vendors, and cross-functional teams
• Strong aesthetic sensibility and brand empathy - essential for premium/luxury retail
• Experience with Shopify, Magento, or equivalent commerce platforms
• Comfortable working from the brand HQ (Surat) with periodic travel if required