Job Description

Job Title:

Head - Brand Strategy & Creative Marketing (FMCG / D2C Premium Dry Fruits & Nuts)

Company:

Yumleys (Ranchpride Agrocomm Pvt. Ltd.)

Location:

Vashi, Navi Mumbai (On-site)

Employment Type:

Full-Time, Permanent

Experience Required:

8-12 years (FMCG/D2C mandatory)

About Yumleys

Yumleys is a fast-growing premium dry fruits & nuts brand, part of Ranchpride Agrocomm Pvt. Ltd. We are one of India's largest importers and processors in this category, known for global sourcing, strict quality control, and customer-first service.

Role Overview

We are hiring a

Head - Brand Strategy & Creative Marketing

to define Yumleys' brand identity, storytelling, and creative direction. This is a leadership role that combines

brand strategy, copywriting, and social media

. The position is designed to fast-track into

Chief Marketing Officer (CMO)

as Yumleys expands.

Key Responsibilities

Define Yumleys'

brand archetype, personality, and tone of voice

. Build brand narrative, storytelling, and content strategy. Lead creative campaigns across ATL, BTL, digital, influencer, and experiential platforms. Oversee

copywriting and creative direction

(packaging, campaigns, website, social). Manage social media strategy and execution in the initial phase. Partner with agencies for PR, creative, and digital campaigns. Mentor and build a future creative & social media team.
Key Result Areas (KRAs)

Brand archetype & tone of voice defined in first 90 days. 20% YoY growth in brand awareness. 3x ROI on brand and social campaigns. Successful new product/category launches. Growth of social media into a community-driven channel.
Skills & Qualifications

8-12 years' experience in

Brand Strategy / Creative Marketing

(FMCG or D2C mandatory). Strong background in

copywriting, storytelling, and social media leadership

. Experience leading

ATL/BTL/Digital campaigns

with measurable ROI. MBA/PGDM in Marketing preferred (not mandatory for exceptional talent).
Who Should Apply

Brand builders with experience in scaling premium FMCG/D2C brands. Professionals who combine

creative copywriting + strategic brand leadership

. Candidates aspiring to grow into a

Chief Marketing Officer (CMO)

role.
Job Details

Industry:

FMCG / D2C / eCommerce

Functional Area:

Marketing & Communication

Role Category:

Brand Strategy & Creative Marketing

Location:

Akshar Business Park, Vashi, Navi Mumbai
How to Apply

Send your resume to

hr@yumleys.in

Subject line:

"Brand Strategy & Creative Marketing | Your Name"
Website: www.yumleys.in

Job Types: Full-time, Permanent

Pay: ₹900,000.00 - ₹1,800,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person