Job Description

Role OverviewWe are seeking a smart, flexible, and enthusiastic Digital Marketing Specialist who understands current digital marketing trends and can help us build a strong online presence in the IT and Salesforce ecosystem. The role combines strategy and execution - from content writing and social media engagement to paid campaigns and analytics.Key Responsibilities- Develop and execute strategies aligned with IT, Salesforce, and AI/ML industry trends.- Leverage the latest digital marketing strategies and social media algorithms.- Research competitors, communities, and market opportunities to shape campaigns.- Write blogs, articles, ad copy, and case studies with strong content writing skills.- Create high-converting email campaigns and newsletters with focus on copywriting, automation, and personalization.- Plan, create, and manage content calendars across social media platforms.- Engage with followers through comments, direct messages, and instant response strategies.- Optimize social media posts for trends, hashtags, and audience engagement.- Grow brand visibility on Google My Business and relevant IT communities.- Build and monitor analytics dashboards and reports using GA4, Power BI, and Looker Studio.- Track KPIs and analyze wins vs. areas for improvement to optimize ROI.- Expertise in SEO audits, keyword research, content suggestions, and trend analysis.- Conduct keyword research, on-page/off-page SEO, and competitor analysis.- Collaborate with cross-functional teams for strategy alignment and campaign execution.Requirements :- Experience: 3-5 years in digital marketing (freshers with strong skills and enthusiasm may apply).- Strong knowledge of digital marketing strategies. social media management, SEO, SEM, content writing, content creation, web copies and email copywriting.- Proficiency in analytics tools (GA4, Looker Studio, Power BI).- Familiarity with IT services, Salesforce, and AI/ML trends preferred.- Ability to strategize and manage content calendars across multiple platforms.- Excellent writing and communication skills.- Flexibility to work night shifts (EST time zone).- Proactive, adaptable, and able to thrive in a startup environment. (ref:updazz.com)

Skills Required