Job Description

About GyanDhan - India's first education financing marketplace, GyanDhan is on a mission to ensure seamless education to all. - Providing end-to-end education loan assistance, GyanDhan is a digital-first company that seeks to revolutionize education financing in India. - GyanDhan was started in 2016 by two IIT alumni- Ankit Mehra and Jainesh Sinha. Since its inception, - GyanDhan has provided 25000+ loans and has disbursed over INR 8000 crores in education loans. - GyanDhan has also ventured into the domestic segment offering interest-free loans for school fees, college fees, and upskilling courses. The Company has partnered with more than 400 institutes in India to date. - We are seeking a talented and creative Senior Content Writer to join our team who can conduct thorough research on industry-related topics and produce high-quality written content that resonates with our target audience.- As a Senior Content Writer, you will be responsible for crafting compelling content across various platforms. Your role will be pivotal in driving brand awareness, attracting customers, and enhancing GyanDhan's reputation as a thought leader in the industry. Roles & responsibilities - Conduct in-depth research on industry-related topics using available sources. - Understand the mindset of our target audience and tailor content accordingly. - Demonstrate excellent grammar and writing skills with a keen eye for detail. - Craft engaging and error-free content for multiple platforms, including website, email marketing, product descriptions, videos, blogs, email copies, WhatsApp copies, YouTube scripts, and more. - Apply search engine optimization (SEO) strategies to enhance the online visibility of our website in search results. - Edit and proofread articles,, ensuring accuracy, clarity, and adherence to style guidelines. - Collaborate with cross-functional teams to brainstorm ideas, develop content strategies, and maintain consistent messaging across all platforms. - Stay updated with industry trends, emerging technologies, and best practices in content writing and digital marketing.- Monitor and analyze the performance of content to identify areas for improvement and optimize content for maximum impact. - Maintain a strong understanding of GyanDhan's brand voice, values, and target audience to ensure consistency in all written materials Skills Required - An impeccable grasp of the English language, including idioms and current trends in slang and expressions. - Ability to work independently with minimal supervision. - Strong interpersonal skills and willingness to communicate with clients, colleagues, and management. - Ability to handle multiple projects with different objectives simultaneously. - Strict adherence to style guides and publication policies. - Effective time management skills, including prioritizing, scheduling, and adapting as necessary. - Proficiency with computers and writing programs such as Google Docs, Microsoft Word, Excel, Outlook, and PowerPoint. Office Timings - 10 AM - 7 PM (With alternate Saturdays off and Fixed Sundays Off )Academic Qualifications - Any graduate Experience - 1-2 years Location - Saket, South (ref:updazz.com)

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