Job Description

About the Role

We're looking for a seasoned

GTM Strategy Intern

to work on go-to-market strategies that drive adoption, revenue, and growth. You'll work cross-functionally with product, sales, and marketing teams to launch new products, scale existing offerings, and optimize positioning across multiple channels.

Key Responsibilities

Develop and own GTM strategies

for new and existing products and services. Collaborate with product and sales teams to identify market opportunities and create value propositions. Conduct competitive and market research to shape positioning and messaging. Define and execute launch plans, including demand generation, content, enablement, and metrics. Build pricing, packaging, and channel strategies that accelerate adoption. Track KPIs and iterate based on market feedback and campaign performance. Work with internal and external stakeholders to align on launch goals and timelines.

Requirements

Proven experience leading GTM strategies in B2B/B2C tech environments. Strong understanding of product-market fit, sales enablement, and buyer personas. Hands-on experience with product launches, growth loops, and funnel optimization. Excellent storytelling, positioning, and messaging skills. Familiarity with marketing automation, CRM tools, and data analytics platforms. Entrepreneurial mindset with the ability to work in fast-paced environments.

Preferred Qualifications

Experience in SaaS, AI, cybersecurity, or compliance-related industries. MBA or equivalent business/marketing degree. Global GTM experience or working across international markets.
Candidate will get exposure to become and expert in some of the following tools

Core GTM Tools & Platforms

-

Product & Market Research

G2

,

Capterra

,

CB Insights

- Competitor & market analysis

Gartner

,

Forrester

,

Statista

- Industry insights and trends

Typeform

,

SurveyMonkey

,

Google Forms

- Customer surveys

LinkedIn Sales Navigator

,

Apollo.io

,

ZoomInfo

- ICP building & contact lists

Marketing & Campaigns

HubSpot

,

Marketo

,

Mailchimp

,

ActiveCampaign

- CRM & email automation

Webflow

,

WordPress

,

Unbounce

,

Instapage

- Landing page builders

Google Ads

,

LinkedIn Ads

,

Meta Ads

- Paid media platforms

Google Analytics

,

Hotjar

,

Mixpanel

,

Heap

- Web analytics & behavior tracking

Buffer

,

Hootsuite

,

Sprout Social

- Social media scheduling

Sales Enablement & Funnels

Salesforce

,

Pipedrive

,

Zoho CRM

- CRM & sales pipeline management

Chili Piper

,

Calendly

,

Clarity.fm

- Scheduling demos / expert consults

DocSend

,

Loom

,

Highspot

,

Showpad

- Pitch decks, demos, and enablement

Analytics & KPIs

Looker

,

Google Data Studio

,

Power BI

,

Tableau

- Reporting dashboards

Amplitude

,

Mixpanel

,

Segment

- Product engagement analytics

Collaboration & Planning

Notion

,

Airtable

,

Trello

,

Jira

,

Asana

- Project & GTM planning

Figma

,

Canva

,

Miro

- Visual storytelling and journey mapping

Slack

,

Zoom

,

Google Meet

- Internal communication
Bonus Skills (Valuable in complex GTM environments)

GA4 + Tag Manager

- For technical marketing tracking

SEO Tools

:

Ahrefs

,

SEMRush

,

Moz

A/B Testing Tools

:

Optimizely

,

VWO

No-code Tools

:

Zapier

,

Make (Integromat)

- For marketing automation

AI Writing & Outreach

:

ChatGPT

,

Lavender

,

Jasper

,

Smartwriter

Job Type: Internship
Contract length: 6 months

Pay: ₹20,000.00 per month

Benefits:

Paid sick time Paid time off Work from home
Application Question(s):

Are you a Tech Savvy person? Explain the new AI tools you have used in the past 6 months
Experience:

LinkedIn Sales Navigator: 1 year (Required) Appollo: 1 year (Required) Email marketing: 1 year (Required) Clay: 1 year (Required) Marketing Analytics: 1 year (Required)
Work Location: Remote