Job Description

GTM Engineer
Location: Bangalore, India
Workplace Type: Onsite
About the Role
We are seeking a highly motivated and results-oriented GTM (Go-To-Market) Engineer to join our dynamic startup team in Bangalore. As a GTM Engineer, you will play a crucial role in driving the successful launch and adoption of our products and services. You will work closely with cross-functional teams, including product, marketing, sales, and engineering, to develop and execute comprehensive go-to-market strategies. The ideal candidate will possess an agency mindset, demonstrating a proactive and client-focused approach to problem-solving and execution. This role requires 1 to 3 years of relevant experience and a strong understanding of the startup ecosystem. You will be responsible for analyzing market trends, identifying target audiences, and crafting compelling messaging to effectively communicate the value proposition of our offerings. Furthermore, you will be involved in developing and implementing marketing campaigns, sales enablement programs, and customer onboarding processes to ensure a seamless and positive customer experience. This is an exciting opportunity to contribute to the growth of a fast-paced startup and make a significant impact on our go-to-market success. We are looking for someone who is passionate about technology, eager to learn, and thrives in a collaborative environment. If you are a self-starter with a strong analytical mindset and excellent communication skills, we encourage you to apply.
Key Responsibilities

• Develop and execute go-to-market strategies for new and existing products and services.
• Collaborate with product, marketing, sales, and engineering teams to ensure alignment and effective execution.
• Conduct market research and competitive analysis to identify opportunities and inform go-to-market plans.
• Develop compelling messaging and positioning to effectively communicate the value proposition of our offerings.
• Create and implement marketing campaigns to drive awareness, generate leads, and acquire customers.
• Develop sales enablement programs and materials to equip the sales team with the knowledge and tools they need to succeed.
• Design and implement customer onboarding processes to ensure a seamless and positive customer experience.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of go-to-market initiatives and identify areas for improvement.
• Manage and optimize marketing automation tools and platforms.
• Stay up-to-date on industry trends and best practices in go-to-market strategy and execution.

Required Skills & Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 1 to 3 years of experience in a go-to-market, product marketing, or related role.
• Strong understanding of the startup ecosystem and go-to-market best practices.
• Proven ability to develop and execute successful go-to-market strategies.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Experience with marketing automation tools and platforms (e.g., HubSpot, Marketo).
• Ability to work independently and as part of a team.
• Agency mindset with a proactive and client-focused approach.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Additional Information
This is a full-time position based in Bangalore, India. We offer a competitive salary and benefits package, as well as the opportunity to work in a fast-paced and rewarding environment. We are committed to creating a diverse and inclusive workplace where everyone feels valued and respected. We encourage applications from all qualified candidates. The ideal candidate will be passionate about contributing to a growing startup and possess a strong desire to learn and grow within the organization. We are looking for someone who is not afraid to take on new challenges and is comfortable working in a dynamic and ever-changing environment. If you are a self-starter with a strong work ethic and a positive attitude, we encourage you to apply. This role offers significant opportunities for professional development and advancement within the company.

Skills Required