Are you passionate about solving roadblocks & challenges faced by MSMEs in India?
MSMEs contribute significantly to India's total GDP. 90% of India's ~$1 Trillion Retail Market is controlled by Micro, Small & Medium Enterprises (MSMEs). Which means ~$900B worth of commerce flows through these ~60M MSMEs in the form of shops/kiosks/homes, scattered all over the country. We at Khatabook, have a vision to empower MSMEs and help them increase their incomes. We have built a product that brings efficiency in MSME operations by providing them easy to use tools to manage their receivables, inventory and billing which creates transparency in their cash flow. Within the Khatabook platform, we have also enabled the facility to take loans for their short term working capital needs for select Khatabook users that are displaying good credit behavior. Our app has been downloaded over 100 Million times with a monthly active user base of 8 Million+ which are adding 220 Million+ transactions with a transaction value of $18 Billion.
Why work with us?
People are our biggest asset! At Khatabook, every one of us is a dynamic superstar. We have carefully bred an ecosystem which hires nothing but incredibly and exceptionally talented people who can dream, collaborate, experiment, and break new ground. We're a strong team that looks out for each other.
Your role:
We are looking for a highly analytical and execution-oriented Growth Program Manager to drive growth initiatives for BizAnalyst across acquisition, activation, engagement, and retention. In this role, you will define strategic growth plans, lead cross-functional execution, analyze user behavior, and optimize growth levers. You will collaborate closely with Product, Marketing, Analytics, and Engineering teams to scale user growth sustainably and deliver measurable impact.
What would you do at Khatabook?
Own and drive end-to-end growth strategy across acquisition, activation, engagement, retention, and monetization, with clear KPIs and prioritization frameworks.
Lead growth programs from ideation to scale, working closely with Product, Engineering, Marketing, Analytics, and Customer Success.
Optimize acquisition channels (organic, paid, referrals, partnerships) and improve onboarding and early activation experiences.
Analyze user behavior and churn signals to build engagement and retention programs (in-app journeys, lifecycle campaigns, feature adoption, notifications).
Build dashboards and funnels, run experiments and A/B tests, identify bottlenecks, and translate insights into actionable improvements.
Design and execute rapid growth experiments across product and marketing touchpoints.
Evangelize a growth mindset across teams and provide regular performance reporting and insights to leadership.
What are we looking for?
Bachelor's degree in Business, Marketing, Economics, Engineering, or a related field.
3-6+ years of experience in growth, product, analytics, or program management roles, ideally in tech/saas/analytics/product companies.
Strong analytical skills with ability to interpret data, define problems, and drive solutions.
Proven track record of leading cross-functional growth projects with measurable results.
Excellent communication, collaboration, and stakeholder management skills.
Proficiency with analytics tools (e.g., SQL, Amplitude, Mixpanel, Google Analytics, Tableau/Looker).
Preferred:
Experience working with SaaS or mobile platforms.
Hands-on experience with growth tools and frameworks for user acquisition and retention.
Comfortable in a fast-paced, high-impact environment.
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About Company
About Khatabook
We exist to empower India's 60 Million strong MSMEs. Our users' motives, methodology, expectations and behaviour are significantly different from our own when they interact with the internet and technology ecosystem which makes it harder to build for them, to solve that. Our first offering - is an Android App that has been downloaded over 10 crore+ times, which has resulted in having an active merchant base of over 9 million users.
As more businesses are adopting digital for business than ever before, Khatabook's goal can be summed up simply - Empowering merchants by simplifying their business by
Building a complete business management platform.
Helping businesses increase their incomes by providing them the power of technology and ammunition of insights & digital reports.
Offering a platform catering to the specific needs of the MSME space.
We are an equal opportunity workplace. We expect your authentic, original selves at work always and stand against discrimination on the basis of caste, creed, gender, religion or background.
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