Job Description

Job Title: Growth & Performance Marketing Manager

Company: Kokos Natural

Location: Mumbai (Hybrid possible)

Experience: 2-4 years minimum

Industry: FMCG / Food / Wellness / Ecommerce

Employment Type: Full-time

Job Overview

Kokos Natural is hiring a Growth & Performance Marketing Manager to lead paid acquisition across Meta and Google platforms. This role will be responsible for building and optimizing our DTC growth engine from the ground up.

Key Responsibilities

Paid Media Management

Plan, execute, and optimize Meta Ads campaigns Manage Google Ads (Search & Shopping) Structure campaigns, ad sets, and creatives based on funnel logic Allocate and optimize budgets effectively
Performance Optimization

Monitor CTR, CPC, CPA, conversion rates, and ROAS Identify winning ads and audiences Pause underperforming campaigns and scale successful ones
Creative & Agency Coordination

Collaborate with external creative agency Provide performance-based feedback on creatives Suggest angles, hooks, and content direction
Analytics & Reporting

Ensure proper tracking via Meta Pixel & Google Analytics Prepare weekly and monthly performance reports Translate data into actionable insights
Requirements

Must Have

2-4 years of hands-on experience with Meta Ads and/or Google Ads Experience working on ecommerce or DTC brands Strong analytical and problem-solving skills Understanding of conversion tracking and funnels
Preferred

Experience in food, FMCG, nutrition, or wellness brands Prior collaboration with creative agencies Basic understanding of landing page optimization
Important Note

This role is focused on performance marketing.

Applicants with only social media posting or content creation experience will not be considered.

Application Instructions

Please include:

1. Paid media platforms you've worked on

2. Ecommerce brands you've handled

3. One campaign you learned the most from

Please email your CVs on : info@kokosnatural.com

Best Regards

Kokos Natural

Job Types: Full-time, Permanent

Pay: ?45,000.00 - ?50,000.00 per month

Benefits:

Work from home
Work Location: Hybrid remote in Mumbai, Maharashtra (Mumbai)