Job Description

We are looking for a

Mid-Level Growth & Performance Marketing Executive

who can drive user acquisition for our mobile apps, including

Anonymous Chat, Dating App, LGBTQ Dating App, and Matrimony App

.

The ideal candidate should be strong in

AI-based video ad creation, influencer collaboration, performance marketing (Meta/TikTok/Google), creative script writing, and analytics

.

This role does NOT require physical photoshoots -- we create

AI-generated videos, UGC-style content, chat-simulation ads, and animation-based ads

.

Key Responsibilities1. Performance Marketing (Primary Responsibility)

Run paid ad campaigns on: Meta Ads (Facebook/Instagram) Google App Campaigns TikTok / Moj / Josh / ShareChat Ads Snapchat Ads Unity/AppLovin for gaming-style ads Optimize campaigns for: CPI (Cost Per Install) CPA (Cost Per Signup) CAC (Customer Acquisition Cost) ROAS / Retention

2. AI-Based Video Ad Creation

Create short-form ads using: CapCut / Adobe Express Runway / Pika Labs (AI videos) D-ID / HeyGen (AI actors) Canva / Motion Graphics tools Prepare engaging: Chat simulation videos POV-style ads Story-based dating ads AI influencer-style videos Produce 20-30 variations weekly for testing.

3. Influencer & Creator Collaboration

Identify micro-influencers on: Instagram Reels YouTube Shorts Moj & Josh creators Snapchat creators Negotiate cost-effective deals (barter + low-budget collaborations). Coordinate UGC content production.

4. Creative Strategy & Storyboarding

Write scripts for video ads. Create concepts based on: Relationship scenarios Anonymous chat hooks LGBTQ representation Matrimony storytelling Test multiple variations (hooks, captions, CTAs).

5. App Store Optimization (ASO)

Optimize PlayStore/AppStore: Title, short description, long description Screenshots & preview videos Keyword targeting (ASO tools) Improve organic installs.

6. Analytics & Reporting

Use tools like: Google Analytics / Firebase Analytics App campaigns dashboard Adjust/AppsFlyer (if implemented) Weekly reporting on: Installs Signup conversion Retention Cost per install (CPI) Cost per signup (CPA)

7. Cross-Team Collaboration

Work with: Content Writer SEO Team App Developers Design Team Provide clear creative briefs.

Required SkillsPerformance Marketing Skills

Strong experience with paid ads for mobile apps Understanding of funnels (Install ? Signup ? Match ? Chat) Ability to analyze CPI, CPA, ROAS

Creative & AI Skills

Must be proficient in:

CapCut Canva/Adobe Express Runway/Pika (AI video) D-ID or HeyGen (AI human videos) Script writing for short ads

Influencer Coordination Skills

Good communication Negotiation & influencer filtering Ability to manage 20-40 creators/month

General Skills

Basic understanding of dating-industry marketing Strong storytelling ability Good English & Hindi content writing skills Fast execution and experimentation mindset

Preferred Experience

Experience working on

dating apps, social apps, or chat apps

Worked with AI video generation Experience with Moj/Josh/Snapchat ads Past success in lowering CPI or CPA for apps

KPIs (What You Will Be Measured On)

Weekly number of video variations created CPI (Cost per Install) CPA (Cost per Signup) Organic installs improvement (ASO impact) Influencer leads delivered Ad creative performance (CTR, watch time)

Salary Range (India -- Mid Level)

?25,000 - ?45,000 / month
(Depending on skill, performance marketing ability & creative capabilities)

Optional Add-On Skills (Bonus Points)

Experience with 2D animation Understanding LGBTQ audience targeting Knowledge of Google Web Stories SEO basics for app landing pages Community building on Telegram/Instagram
Interested candidate can mail their CV at pramod@bishtenterprise.com

or Whatsapp at 8383964643

Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?50,000.00 per month

Benefits:

Flexible schedule Paid time off Work from home
Work Location: Remote