Job Description

Position: Growth Paid Media Specialist
Location: Remote
Working Hours: US Eastern Time Hours
Experience: 5+ Years in PPC, B2B Marketing
About the Company:
Measure Marketing is a digital marketing agency specializing in helping businesses grow their online presence and achieve measurable results through SEO, website design, paid media management, social media marketing, and email marketing.
About the Role:
We seek a highly skilled Growth Paid Media Specialist with a strong background in B2B marketing. You will be responsible for driving high-quality leads through PPC campaigns across multiple channels, including Google Ads, LinkedIn, and other relevant platforms. Your data-driven approach and deep understanding of pipeline growth metrics will be critical in optimizing campaigns for maximum ROI.
Key Responsibilities:

• PPC Campaign Management: Plan, execute, and optimize paid media campaigns across various channels, focusing on B2B lead generation.
• Demand Generation: Develop strategies to generate and nurture leads, guiding them through the sales funnel.
• Analytics & Reporting: Use tools like Google Analytics, CallRail, and other reporting platforms to monitor campaign performance, analyze trends, and provide actionable insights.
• A/B Testing: Conduct regular A/B tests to improve ad copy, landing pages, and overall campaign performance.
• Pipeline Growth: Work closely with the sales and marketing teams to align campaigns with overall business goals and ensure they contribute effectively to pipeline growth.
• Budget Management: Manage and allocate budgets across campaigns to maximize performance and meet KPIs.
• Collaboration: Collaborate with the content and design teams to create compelling ad creatives and landing pages.

Qualifications:

• 5+ years of experience in managing PPC campaigns with a focus on B2B.
• Strong analytical skills with proficiency in Google Analytics, CallRail, and other relevant tools.
• Experience in demand generation and pipeline management.
• Proven track record of optimizing campaigns for lead generation and conversion.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication and collaboration skills.

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