Job Description

About BAV Electric

BAV Electric is building an end-to-end

EV ecosystem

- from online EV discovery and booking, to offline experience stores and EV charging stations. We help customers compare, test ride, and purchase the right electric 2-wheelers, 3-wheelers and 4-wheelers, while also giving them access to nearby charging options through our app.

We are a fast-growing startup with both

online platforms (website + apps)

and

offline presence (experience store / franchise model)

.

Role Overview

We are looking for a

Growth & Operations Manager

who can own both:

Growth & Marketing

- Meta (Facebook + Instagram) ads, app installs, lead generation, basic funnel tracking.

Business Operations

- store operations, leads ? test rides ? sales, coordination with dealers, basic finance and reporting.
This is a

full-time, high-ownership role

ideal for an MBA (Marketing / Operations / Business Analytics) who is comfortable with both

numbers and on-ground execution

.

You will work directly with the

Founder

.

Key Responsibilities1. Growth & Marketing (40-50%)

Plan, launch, and optimise campaigns on

Meta Ads (Facebook + Instagram)

for: App installs Lead generation (test ride enquiries, bookings) Brand awareness & engagement (Reels, videos, store launch campaigns) Define and manage

target audiences

(location, language, interests, custom & lookalike audiences - e.g., EV enthusiasts, commuters, delivery riders, families in Telangana). Coordinate with content creators / designers for: Reels, creatives, ad copies (in English + local language where needed) Landing pages and app store listings alignment Track and report key metrics:

Cost per install (CPI)

Cost per lead (CPL)

Cost per test ride / sale

Basic

ROI / ROAS

understanding Work with tech team to ensure correct

tracking

(pixels, SDK events, UTM links, etc., with their support).
2. Business & Store Operations (40-50%)

Own end-to-end flow:

Lead / enquiry ? test ride ? follow-up ? final sale ? feedback.

Coordinate with

store staff / sales team

: Daily leads list, call status, follow-ups Test ride scheduling and walk-ins Work with

dealers & OEMs

(e.g., partner brands) on: Vehicle availability, pricing updates, offers Display vehicles, test ride vehicles, stock planning Make and share

weekly operational reports

: Leads, test rides, walk-ins, sales, revenue Vehicle-wise performance, city-wise trends Support

charging-station operations

(where applicable): Ensure locations are correctly mapped in app Basic monitoring of usage/feedback (with internal tools provided).
3. Strategy, Analytics & Processes (10-20%)

Build simple but clear

dashboards / Google Sheets

for: Ad performance Store performance City / vehicle segment analysis Suggest and test

experiments

: New offers (cashback, free accessories, referral schemes) New content angles for Reels and ads Help design and document

SOPs

: How to handle a new lead How to conduct and record a test ride How to update daily sales and stock reports
Who You Are

Education:

MBA in Marketing / Operations / Business Analytics (or equivalent experience).

Experience:

1-5 years in: Growth / marketing / performance marketing,

and/or

Startup operations / retail operations / D2C / mobility / automotive. Hands-on experience with

Meta Ads Manager

is a

strong plus

(not just "worked with agency", but actually created/managed campaigns). Strong

data comfort

: Can work independently in Excel/Google Sheets Can read dashboards and translate them into concrete actions. Comfortable with

field work + calls

: Talking to customers, sales staff, dealers. Visiting store / local partners when needed. Fluent in

English

; knowledge of

Telugu / Hindi

is a big plus. You are: Ownership-driven - you like to

own outcomes, not just tasks

Action-oriented - you'd rather test and learn quickly than over-plan Organized - you can bring structure to chaos in an early-stage startup.
Nice to Have

Experience in

EV, automotive, mobility, or D2C

brands. Experience running

app install funnels

(App Store / Play Store). Basic understanding of: Google Analytics / Firebase / Appsflyer (or similar) CRM tools, lead management, or sales pipelines.
What We Offer

Chance to build an

EV ecosystem brand

from an early stage. Direct exposure to:

Tech, marketing, and operations

Founders, dealers, influencers, and partners. High ownership, rapid learning, and space to experiment with: New campaign ideas New store formats New growth channels. Competitive salary (fixed) +

performance-based incentives

linked to growth and sales.
Job Type: Full-time

Pay: ₹15,678.45 - ₹30,000.00 per month

Work Location: Hybrid remote in Hyderabad, Telangana