Job Description

About The Role
You will be at the forefront of our growth marketing channel diversification efforts, identifying new audiences, optimizing creative, and driving campaign performance. Your ultimate goal will be to use a creative mix of tactics and strategies to rapidly scale Meta, AppLovin, TikTok, Google, and other growth channels as the business scales.
You Possess
5+ years of growth marketing experience with a focus on hybrid DTC/Amazon/3PL businesses
Substantial experience working with performance marketing metrics (CAC, LTV, ROI, CPM, CPC, etc.) and hands-on channel management experience across a broad spectrum of media channels (paid social, paid search, partnerships/affiliate, offline)
Expert Optimizer: Proficient at using data to inform optimizations and knows what levers to pull with
confidence. Manages large budgets and feels comfortable making quick iterations to strategy.
Data-driven and analytical: known as a problem solver, can identify areas of weakness and opportunity. Proposes solutions to issues that arise.
Efficient Project Manager: Self-sufficient and efficient project manner; you work quickly and
collaboratively to drive complex projects forward and feel comfortable prioritizing tasks appropriately.
Highly organized with a strong attention to detail.
Collaborate with teams spanning Performance Marketing, Creative, Brand Management, Strategy & Insights, Product, and Retail functions.
Partner with internal stakeholders along with external partners to innovate, develop and implement a robust creative strategy, including ongoing testing.
Deep dive into key strategic marketing questions that generate actionable insight into how we can
improve channel performance and - above all - achieve profitable volume growth
You Will
Drive growth in Meta, AppLovin, TikTok, Google, and other high-opportunity channels
Develop campaign strategies and tactics that deliver efficient growth
Analyze performance media data to uncover meaningful, actionable insights
Create and present performance results to a wide range of audiences
Ideate and execute impactful media experiments that unlock performance gains
Ensure there is accurate media tracking, measurement, and reporting
Collaborate cross-functionally with a range of teams including Analytics, Product Marketing, Optimization,
and more
Curious, decisive and able to move with speed to implement ideas; a bias-for-action!
Ability to effectively switch between strategic and tactical environments within a fast-paced organization
You Have
4 to 5 years of hands-on experience in growth or performance marketing
Exceptional track record of growing campaigns to exceed business goals
Proven success in growing and optimizing campaigns
Experience executing cross-functional marketing projects
Demonstrated mastery of performance media - particularly Meta, Tik Tok, Google, and other emerging platforms
Deep understanding of media measurement methodologies and incrementally
Impeccable communication and interpersonal skills, able to communicate across a range of audiences
Bachelors degree in Business, Marketing, Communications, or related field, or equivalent work experience
An in-depth understanding of the cosmetics, beauty, skincare, wellness, DTC, or CPG industries a plus